Editing Alternate reality game (section)

==== Television tie-ins and "extended experiences" ====
In 2006, the TV tie-in ARG began to come into its own when there was a surge of ARGs that extended the worlds of related television shows onto the Internet and into the real world. As with ''[[Push, Nevada]]'', ABC led the way, launching three TV tie-in ARGs in 2006: ''[[Kyle XY]]'',<ref>{{cite news |title=Kyle XY: Why, why, why? |url=http://www.argn.com/archive/000437kyle_xy_why_why_why.php |work=Alternate Reality Gaming Network |date=30 July 2006 |access-date=19 February 2007 |archive-url=https://web.archive.org/web/20070304094250/http://www.argn.com/archive/000437kyle_xy_why_why_why.php |archive-date=4 March 2007 <!--None--> |url-status=live}}</ref> Ocular Effect (for the show ''Fallen'')<ref>{{cite news |title=It's Staring at Me, Mommy! Make the Oculus Stop! |url=http://www.argn.com/archive/000442its_staring_at_me_mommy_make_the_oculus_stop.php |work=Alternate Reality Gaming Network |date=3 August 2006 |access-date=19 February 2007}}</ref> and The Lost Experience (for the show ''[[Lost (2004 TV series)|Lost]]'').<ref>{{cite news |title=Running the Really Big Show: 'Lost' Inc |url=https://www.nytimes.com/2006/10/01/arts/television/01manl.html?ex=1317355200&en=9a89c6ab5bf568c9&ei=5088&partner=rssnyt&emc=rss |work=The New York Times |date=1 October 2006 |access-date=19 February 2007 |first=Lorne |last=Manly}}</ref> [[American Broadcasting Company|ABC]] joined with [[Channel 4]] in the UK and Australia's [[Seven Network|Channel 7]] in promoting a revamped website for [[Hanso Foundation|The Hanso Foundation]]. The site was focused on a fictitious company prevalent in the storyline of the TV series, and the game was promoted through television advertisements run during ''Lost'' episodes. The Fallen Alternate Reality Game was launched in tandem with the ''Fallen'' TV movie for ABC Family and was originally conceived by [[Matt Wolf (video game designer)|Matt Wolf]] and created by Matt Wolf (Double Twenty Productions) in association with Xenophile Media. Wolf accepted the Emmy for The Fallen Alternate Reality Game at the 59th Annual Primetime Creative Arts Emmy Awards on September 8, 2007.

In January 2008, BBC launched "Whack the Mole"<ref>{{cite web |title=M.I. High |url=https://www.bbc.co.uk/cbbc/mihigh |url-status=dead |archive-url=https://web.archive.org/web/20111005032630/http://www.bbc.co.uk/cbbc/mihigh/ |archive-date=2011-10-05 |access-date=2014-02-02}}</ref> for the CBBC show ''[[M.I. High]]'', in which viewers are asked to become M.I. High field agents and complete tasks to capture a mole that has infiltrated the organization.

On 16 March 2011, [[BitTorrent (company)|BitTorrent]] promoted an open licensed version of the feature film ''[[Zenith (film)|Zenith]]'' in the United States. Users who downloaded the BitTorrent client software were also encouraged to download and share Part One of three parts of the film. On 4 May 2011, Part Two of the film was made available on [[VODO]]. The episodic release of the film, supplemented by an ARG transmedia marketing campaign, created a viral effect and over a million users downloaded the movie.<ref>{{cite news |title=ZENITH: crowdfunded, BitTorrent science fiction thriller |url=https://boingboing.net/2011/03/22/zenith-crowdfunded-b.html |access-date=19 November 2019 |work=Boing Boing |date=22 March 2011}}</ref><ref>{{cite news |title=Daily Dose Pick: Zenith |url=https://www.flavorwire.com/136776/daily-dose-pick-zenith?all=1 |access-date=19 November 2019 |work=Flavorwire |date=18 December 2010 |language=en}}</ref><ref>{{cite news |last1=Macaulay |first1=Scott |title=Zenith Creator Vladan Nikolic |url=https://filmmakermagazine.com/23657-zenith-creator-vladan-nikolic/#.XdNXHS2B1QJ |access-date=19 November 2019 |work=Filmmaker Magazine |date=4 May 2011}}</ref><ref>{{cite news |last1=Kohn |first1=Eric |title=Toolkit Case Study: The Transmedia Conspiracy of Vladan Nikolic's "Zenith" |url=https://www.indiewire.com/2011/01/toolkit-case-study-the-transmedia-conspiracy-of-vladan-nikolics-zenith-243837/ |access-date=19 November 2019 |work=IndieWire |date=18 January 2011 |language=en}}</ref>

In 2016, ''[[Gravity Falls]]'' creator [[Alex Hirsch]] conducted an ARG called ''[[Cipher Hunt]]''. Hirsch started the game with the posting of an initial clue on his Twitter account, followed by the rules.<ref>{{cite web |url=https://twitter.com/_AlexHirsch/status/755870882027802624 |title=Let the games begin #FLSKHUKXQWpic.twitter.com/shSu5PCDSR |last=Hirsch |first=Alex |date=2016-07-20 |website=@_AlexHirsch |language=en |access-date=2018-12-20}}</ref><ref>{{cite web |url=https://twitter.com/_AlexHirsch/status/755948098036260864 |title=~YE RULES~pic.twitter.com/fqxwehXZNu |last=Hirsch |first=Alex |date=2016-07-20 |website=@_AlexHirsch |language=en |access-date=2018-12-20}}</ref> It lasted from July to August 2016, and its goal was to find the clues hidden in various places around the world leading to the location of a statue of  [[List of Gravity Falls characters|Bill Cipher]]. Said statue could be seen briefly after the ending credits of the [[Weirdmageddon 3: Take Back The Falls|series finale]].