Editing Anheuser-Busch (section)

==Controversies==

===Spykes underaged alcohol marketing===
In 2007, the company introduced a flavored 12% [[abv]] malt liquor under the name ''Spykes''. It was sold in colorful, 2-[[ounce]] bottles. Available flavors included [[mango]], [[Lime (fruit)|lime]], [[melon]] and [[chocolate]].<ref name="Hot melon">{{cite web |url=https://www.nbcnews.com/id/wbna16815536 |title=Hot melon in your Budweiser? – Business – US business – Food Inc. – NBC News |work=NBC News |date=January 25, 2007 |access-date=October 13, 2015 |archive-date=October 18, 2015 |archive-url=https://web.archive.org/web/20151018044302/http://www.nbcnews.com/id/16815536/ |url-status=live}}</ref> It was withdrawn in the same year after criticism from [[alcohol (drug)|alcohol]] industry watchdog groups that it was being marketed to underage customers, and the [[Alcohol and Tobacco Tax and Trade Bureau]] found that the labeling of Spykes was illegal.<ref name="Booze buzz">[http://www.nbcnews.com/id/17862137 "A booze buzz for teenyboppers?"] {{Webarchive|url=https://web.archive.org/web/20200923220948/http://www.nbcnews.com/id/17862137 |date=September 23, 2020}}, March 30, 2007, NBC News</ref><ref name="Spykes labels illegal">{{cite web |url=http://www.cspinet.org/new/200704161.html |title=Anheuser-Busch's "Spykes" Labels Illegal, Group Says |work=Center for Science in the Public Interest |date=April 16, 2007 |access-date=October 13, 2015 |archive-date=September 23, 2015 |archive-url=https://web.archive.org/web/20150923211637/http://www.cspinet.org/new/200704161.html |url-status=live}}</ref><ref>{{cite news |url=http://www.cbsnews.com/stories/2007/05/18/national/main2824509.shtml |title=Anheuser-Busch Pulls "Spykes" – CBS News |publisher=www.cbsnews.com |access-date=December 22, 2009 |date=May 18, 2007 |archive-date=February 5, 2011 |archive-url=https://web.archive.org/web/20110205013537/http://www.cbsnews.com/stories/2007/05/18/national/main2824509.shtml |url-status=dead}}</ref>

===Environmental record===
In 2002, the [[Political Economy Research Institute]] ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for [[air pollution]]. The study found that Anheuser–Busch released 1,002,786&nbsp;kg (2,213,657&nbsp;lbs) of toxic pollutants annually into the air.<ref>{{cite web |url=http://www.peri.umass.edu/Toxic-100-Table.265.0.html |title=PERI: Home |access-date=October 13, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20111001071549/http://www.peri.umass.edu/Toxic-100-Table.265.0.html |archive-date=October 1, 2011}}</ref> This is mainly because large amounts of [[CO2|CO<sub>2</sub>]] are released during the process of [[Brewing#Fermenting|fermentation]].

Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment.<ref>{{cite web |url=http://www.abehsreport.com/docs/performanceawards.html#China |title=Anheuser-Busch Environmental, Health & Safety Report |access-date=December 12, 2018 |archive-url=https://web.archive.org/web/20120211145956/http://www.abehsreport.com/docs/performanceawards.html#China |archive-date=February 11, 2012 |url-status=dead |df=mdy-all}}</ref> In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system – bioenergy recovery – to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the [[fermentation]] of Anheuser-Busch beers.<ref>[http://www.dec.ny.gov/public/22539.html "NYS Governor's Awards for Pollution Prevention – Anheuser-Busch"] {{webarchive|url=https://web.archive.org/web/20160303200709/http://www.dec.ny.gov/public/22539.html |date=March 3, 2016}}. Retrieved May 6, 2008</ref> The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3% since 2002.<ref>[http://gliving.tv/news/anheuser-busch-to-make-green-beer/ "Anheuser-Busch To Make Green Beer"] {{webarchive|url=https://web.archive.org/web/20160303200858/http://gliving.tv/news/anheuser-busch-to-make-green-beer/ |date=March 3, 2016}}. Retrieved May 6, 2008</ref> Its parent company Anheuser-Busch InBev has recently announced a commitment to secure 100% of the company's purchased electricity from renewable sources by 2025.<ref>{{Cite news |url=http://www.anheuser-busch.com/newsroom/2017/03/anheuser-busch-inbev-commits-to-a-100--renewable-electricity-fut.html |title=Anheuser-Busch InBev Commits to a 100% Renewable Electricity Future |access-date=2017-04-08 |archive-date=April 9, 2017 |archive-url=https://web.archive.org/web/20170409111001/http://www.anheuser-busch.com/newsroom/2017/03/anheuser-busch-inbev-commits-to-a-100--renewable-electricity-fut.html |url-status=live}}</ref><ref>{{Cite news |url=https://www.forbes.com/sites/christopherhelman/2017/04/06/bud-boss-promises-green-beer-in-big-shift-to-renewable-energy/#2ea456bb7ea9 |title=Bud Boss Promises 'Greener' Beer In Big Shift To Renewable Energy |last=Helman |first=Christopher |work=Forbes |access-date=2017-04-08 |archive-date=April 9, 2017 |archive-url=https://web.archive.org/web/20170409022608/https://www.forbes.com/sites/christopherhelman/2017/04/06/bud-boss-promises-green-beer-in-big-shift-to-renewable-energy/#2ea456bb7ea9 |url-status=live}}</ref>

The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent [[litter]]ing and water pollution.<ref>[http://www.abenvironment.com/ Anheuser-Busch Environmental Outreach.] {{webarchive|url=https://web.archive.org/web/20160203082112/http://www.abenvironment.com/ |date=February 3, 2016}}</ref> For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families.<ref name="csrwire1">[https://www.csrwire.com/press_releases/26465-anheuser-busch-employees-seeing-green "Anheuser-Busch Employees Seeing Green"] {{Webarchive|url=https://web.archive.org/web/20211007183008/https://www.csrwire.com/press_releases/26465-anheuser-busch-employees-seeing-green |date=October 7, 2021}} "Corporate Social Responsibility Newswire" April 11, 2008. Retrieved May 6, 2008</ref>

Anheuser-Busch states they do not use animal-derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such.<ref>[http://www.barnivore.com/beer/3/Anheuser-Busch Anheuser-Busch: Has Some Vegan Options] {{Webarchive|url=https://web.archive.org/web/20110314115011/http://www.barnivore.com/beer/3/Anheuser-Busch |date=March 14, 2011}}. Barnivore.com. Feb 2011. Retrieved March 11, 2011.</ref>  All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for [[isinglass]] [[finings]] by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended.<ref>{{Cite web |url=http://www.barnivore.com/beer/Rolling%20Rock?keyword=rolling+rock |title=Barnivore – Your online drink directory |access-date=July 5, 2021 |archive-date=July 7, 2011 |archive-url=https://archive.today/20110707212845/http://www.barnivore.com/beer/Rolling%20Rock?keyword=rolling+rock |url-status=bot: unknown}}</ref><ref>{{cite web |url=http://www.zen159730.zen.co.uk/Vegetarian_beers.html#AnheuserBusch |title=Vegetarian beers |author=Geraint Paul Bevan |access-date=October 13, 2015 |archive-url=https://web.archive.org/web/20150925000414/http://www.zen159730.zen.co.uk/Vegetarian_beers.html#AnheuserBusch |archive-date=September 25, 2015 |url-status=dead |df=mdy-all}}</ref> This only applies to the beers the company brews itself.

Anheuser-Busch became a pioneer for electricity-powered heavy trucks. It ordered hundreds of trucks from [[Nikola Motor]], an Arizona company specialized in the development of hydrogen-fueled engines.<ref>Christof Leisinger: [https://www.nzz.ch/finanzen/wasserstoffbrennzellen-nikola-motor-im-hoehenflug-ld.1560518 ''Nikola – der «Tesla» der Lastwagenbranche hebt ab wie eine Rakete''.] {{Webarchive|url=https://web.archive.org/web/20200611161703/https://www.nzz.ch/finanzen/wasserstoffbrennzellen-nikola-motor-im-hoehenflug-ld.1560518 |date=June 11, 2020}} Neue Zürcher Zeitung, June 11, 2020. Retrieved June 11, 2020</ref>

===Budweiser Bill===
In 2003, after numerous deaths in [[association football|soccer]] stadiums, Brazil passed a law outlawing alcohol sales in stadiums. FIFA demanded that Brazil allow alcohol sales at the [[2014 FIFA World Cup]] because Budweiser, a major World Cup sponsor is the "Official Beer of the FIFA World Cup", a role it has played since 1986.

In response, Brazil passed a law paving the way for alcohol sales in the World Cup, nicknamed the "Budweiser Bill".<ref>[https://www.npr.org/blogs/thetwo-way/2012/03/07/148155110/brazil-moves-to-ease-soccer-beer-ban-as-world-cup-spat-with-fifa-grows Brazil Moves To Ease Soccer Beer Ban, As World Cup Spat With FIFA Grows] {{Webarchive|url=https://web.archive.org/web/20150318040837/http://www.npr.org/blogs/thetwo-way/2012/03/07/148155110/brazil-moves-to-ease-soccer-beer-ban-as-world-cup-spat-with-fifa-grows |date=March 18, 2015}}, ''[[NPR]]'' (March 7, 2012).</ref><ref>[http://en.mercopress.com/2012/05/10/brazilian-senate-approves-budweiser-bill-ending-dispute-with-fifa-over-world-cup-sponsoring Brazilian Senate approves 'Budweiser bill' ending dispute with FIFA over World Cup sponsoring] {{Webarchive|url=https://web.archive.org/web/20140714230247/http://en.mercopress.com/2012/05/10/brazilian-senate-approves-budweiser-bill-ending-dispute-with-fifa-over-world-cup-sponsoring |date=July 14, 2014}}, ''Merco Press'', (May 10, 2012).</ref>

==="Up for Whatever" beer campaign controversy===
In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever."<ref>{{cite news |author=Kurtis Lee |url=http://www.latimes.com/business/la-fi-budweiser-controverisal-slogan-20150429-htmlstory.html |title=Bud Light's 'Up for Whatever' slogan hits a target, but is it the wrong one? |work=[[Los Angeles Times]] |date=April 29, 2015 |access-date=June 14, 2023 |archive-date=April 6, 2023 |archive-url=https://web.archive.org/web/20230406171229/https://www.latimes.com/business/la-fi-budweiser-controverisal-slogan-20150429-htmlstory.html |url-status=live}}</ref> The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape.<ref>{{cite news |author=Anthony Venutolo |url=http://www.nj.com/entertainment/index.ssf/2015/04/bud_light_label_rape_culture_poll.html |title=Poll: Does Bud Light\u0027s controversial label promote rape? |newspaper=[[The Star-Ledger]] |date=April 29, 2015 |access-date=June 14, 2023 |archive-date=March 4, 2016 |archive-url=https://web.archive.org/web/20160304060741/http://www.nj.com/entertainment/index.ssf/2015/04/bud_light_label_rape_culture_poll.html |url-status=live}}</ref> Bud Light's vice president Alexander Lambrecht addressed the situation via [[Twitter]], first saying that the slogans were meant to promote brand engagement in a "positive and lighthearted way", but that the company had "missed the mark" with their "up for whatever" slogan.<ref name="auto">{{Cite web |last=Kantli |first=Marianna |date=2019-03-17 |title=Bud Light {{!}} Up For Whatever |url=https://medium.com/ad-discovery-and-creativity-lab/bud-light-up-for-whatever-5020a09f46cd |access-date=2022-12-13 |website=Medium|archive-date=December 12, 2022 |archive-url=https://web.archive.org/web/20221212174918/https://medium.com/ad-discovery-and-creativity-lab/bud-light-up-for-whatever-5020a09f46cd |url-status=live}}</ref> He ended his message by saying that Bud Light would "never condone disrespectful or irresponsible behavior". His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for [[Anheuser-Busch InBev]],<ref>{{Cite web |title=Lisa Weser - Leadership - Acceleration Community of Companies |url=https://www.theacceleration.com/leadership/lisa-weser.php |access-date=2022-12-13 |website=Lisa Weser - Leadership - Acceleration Community of Companies}}</ref> who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht's concluding message.<ref name="auto"/>

===Liquor law violations in Seattle===
The Washington State Liquor and Cannabis Board (WSLCB) issued a $150,000 violation to Anheuser-Busch in May 2016. Investigators determined that Anheuser-Busch entered into an illegal agreement of exclusivity with two concert venues in Seattle – the [[The Showbox|Showbox]] and the Showbox SoDo.<ref>{{cite news |author=Kendall Jones |url=http://www.washingtonbeerblog.com/anheuser-busch-gets-fine-for-liquor-law-violations-seattle/ |title=Anheuser-Busch gets $150,000 fine for liquor law violations in Seattle |publisher=[[Washington Beer Blog]] |date=May 16, 2016 |access-date=May 25, 2016 |archive-date=May 26, 2016 |archive-url=https://web.archive.org/web/20160526042452/http://www.washingtonbeerblog.com/anheuser-busch-gets-fine-for-liquor-law-violations-seattle/ |url-status=live}}</ref>

===2017 Super Bowl advertising===
In early February 2017, Anheuser-Busch's "Budweiser – Born the Hard Way" Super Bowl commercial was released online, prompting conservative political rebuke over its depiction of the immigration of founder Adolphus Busch from Germany to St. Louis. Although the ad had been conceived eight months before its release, some perceived the ad to be a political statement in opposition to then-current president [[Donald Trump]]. A week before the ad's release, public controversy erupted over an executive order prohibiting entry of immigrants, refugees, and re-entry of permanent residents from seven countries into the United States.<ref>{{Cite web |url=https://www.businessinsider.com/people-boycotting-budweiser-super-bowl-ad-2017-2 |title=People are boycotting Budweiser because of this immigration-themed Super Bowl ad |last=Snyder |first=Chris |website=Business Insider |access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152329/https://www.businessinsider.com/people-boycotting-budweiser-super-bowl-ad-2017-2 |url-status=live}}</ref> The script for the advertisement was finalized after the November elections, when Budweiser's internal marketing team settled on the twelfth revision of the script. Shooting for the commercial then took place in January.<ref>{{Cite web |url=https://www.adweek.com/brand-marketing/how-budweiser-created-an-epic-immigrant-story-to-reclaim-the-super-bowl-spotlight/ |title=How Budweiser Created an Epic Immigrant Story to Reclaim the Super Bowl Spotlight |last1=Monllos |first1=Kristina |date=January 29, 2017 |website=adweek.com|access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152329/https://www.adweek.com/brand-marketing/how-budweiser-created-an-epic-immigrant-story-to-reclaim-the-super-bowl-spotlight/ |url-status=live}}</ref> The ad controversy followed after controversy in May 2016 when Trump, then a presidential candidate, was perceived by some to be hijacking Budweiser's America branding campaign for his own political purposes.<ref>{{Cite web |url=https://www.cbsnews.com/news/donald-trump-takes-credit-for-budweiser-beer-name-change-to-america/ |title=Donald Trump takes credit for Budweiser beer name change to 'America' |website=CBS News |date=May 11, 2016|access-date=2019-10-31 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031152330/https://www.cbsnews.com/news/donald-trump-takes-credit-for-budweiser-beer-name-change-to-america/ |url-status=live}}</ref>

===2019 Super Bowl advertising===
On March 21, 2019, Anheuser-Busch was sued for false advertising by rival [[MillerCoors]] over a Bud Light commercial that aired during [[Super Bowl LIII]].<ref>{{cite web |last1=Belmonte |first1=Adriana |title=MillerCoors sues Anheuser-Busch over corn syrup Super Bowl ads |url=https://finance.yahoo.com/news/bud-light-super-bowl-ads-lawsuit-174127974.html |website=finance.yahoo.com |date=March 21, 2019 |access-date=21 March 2019 |archive-date=March 22, 2019 |archive-url=https://web.archive.org/web/20190322043047/https://finance.yahoo.com/news/bud-light-super-bowl-ads-lawsuit-174127974.html |url-status=live}}</ref> The commercial claimed MillerCoors' [[Miller Lite]] and [[Coors Light]] products contain [[corn syrup]], but the lawsuit argues that corn syrup is only used during the brewing process as a fermentation aid and neither beer contains corn syrup. The suit alleges that Anheuser-Busch is using "false and misleading statements" to confuse health-conscious consumers into thinking the beers contain [[high-fructose corn syrup]], which has been linked with [[obesity]].<ref>{{cite web |last1=Lucas |first1=Amelia |title=MillerCoors sues Anheuser-Busch for its Bud Light Super Bowl ad |url=https://www.cnbc.com/2019/03/21/millercoors-sues-anheuser-busch-for-its-bud-light-super-bowl-ad.html |website=cnbc.com |access-date=21 March 2019 |date=21 March 2019 |archive-date=March 21, 2019 |archive-url=https://web.archive.org/web/20190321204537/https://www.cnbc.com/2019/03/21/millercoors-sues-anheuser-busch-for-its-bud-light-super-bowl-ad.html |url-status=live}}</ref> An Anheuser-Busch spokesperson called the lawsuit "baseless" and said it would not deter Bud Light from "providing consumers with the transparency they demand."<ref>{{cite web |title=Beer war escalates: MillerCoors sues Anheuser-Busch over Super Bowl corn syrup commercial |url=https://www.stltoday.com/business/local/beer-war-escalates-millercoors-sues-anheuser-busch-over-super-bowl/article_7fcd7f63-47d6-5085-a1d4-9f0f3b1801b9.html |website=stltoday.com |date=March 21, 2019 |access-date=21 March 2019|archive-date=March 21, 2019 |archive-url=https://web.archive.org/web/20190321204541/https://www.stltoday.com/business/local/beer-war-escalates-millercoors-sues-anheuser-busch-over-super-bowl/article_7fcd7f63-47d6-5085-a1d4-9f0f3b1801b9.html |url-status=live}}</ref> MillerCoors {{when|date=April 2023}} sought an injunction to prevent Bud Light from continuing the ad campaign, as well as a trial by jury and legal fees.  Anheuser-Busch prevailed in the Seventh Circuit in 2020,<ref>{{cite web |last1=Lupo |first1=Anthony |last2=Mills |first2=Matthew |last3=Maginnis |first3=Thorne |title=A Case of Beer: Seventh Circuit Decides Ad Dispute Between Anheuser-Busch and Molson Coors |url=https://www.afslaw.com/perspectives/the-fine-print/case-beer-seventh-circuit-decides-ad-dispute-between-anheuser-busch-and |website=ArentFox Schiff LLP |date=May 14, 2020 |publisher=ArentFox Schiff |access-date=22 March 2024}}</ref> with the court finding that since Miller included corn syrup on the ingredients list, Anheuser-Busch was within the bounds of the Lanham Act.

=== 2023 Bud Light boycott ===
{{Main|2023 Bud Light boycott}}
[[File:WSJ bud light data.jpg|thumb|Top beer brands in the U.S. the first half of 2023]]
On April 2, 2023, Anheuser-Busch's brand [[Bud Light]] started facing a [[boycott]],<ref name=":1" /><ref name=":2" /><ref>{{Cite web |last=Stewart |first=Emily |date=2023-04-12 |title=The Bud Light boycott, explained as much as is possible |url=https://www.vox.com/money/2023/4/12/23680135/bud-light-boycott-dylan-mulvaney-travis-tritt-trans |access-date=2023-04-27 |website=Vox|archive-date=April 26, 2023 |archive-url=https://web.archive.org/web/20230426130119/https://www.vox.com/money/2023/4/12/23680135/bud-light-boycott-dylan-mulvaney-travis-tritt-trans |url-status=live}}</ref><ref>{{cite news |last1=Floyd |first1=Thomas |last2=Selk |first2=Avi |date=April 15, 2023 |title=Bud Light chief says he 'never intended' boycott over trans star Dylan Mulvaney |url=https://www.washingtonpost.com/arts-entertainment/2023/04/15/bud-light-apology-letter/ |access-date=April 17, 2023 |newspaper=The Washington Post |issn=0190-8286 |archive-date=April 15, 2023 |archive-url=https://web.archive.org/web/20230415215802/https://www.washingtonpost.com/arts-entertainment/2023/04/15/bud-light-apology-letter/ |url-status=live}}</ref><ref>{{Cite web |date=2023-04-25 |title=Anti-trans backlash against Bud Light has executives on the hot seat. What's going on? |url=https://www.latimes.com/business/story/2023-04-25/anti-transgender-backlash-against-bud-light-explained |access-date=2023-04-27 |website=Los Angeles Times|archive-date=April 27, 2023 |archive-url=https://web.archive.org/web/20230427015158/https://www.latimes.com/business/story/2023-04-25/anti-transgender-backlash-against-bud-light-explained |url-status=live}}</ref> after partnering with [[transgender]] influencer and activist [[Dylan Mulvaney]].<ref name=":1">{{Cite web |last=Phillips |first=Aleks |date=2023-04-03 |title=Bud Light faces boycott over trans activist partnership: 'Never drink it' |url=https://www.newsweek.com/bud-light-faces-boycott-trans-activist-partnership-dylan-mulvaney-1792192 |access-date=2023-04-07 |website=Newsweek|archive-date=April 6, 2023 |archive-url=https://web.archive.org/web/20230406142822/https://www.newsweek.com/bud-light-faces-boycott-trans-activist-partnership-dylan-mulvaney-1792192 |url-status=live}}</ref><ref name=":2">{{Cite web |last=Dodgson |first=Lindsay |date=April 6, 2023 |title=Conservatives called for a boycott of Bud Light after it partnered with trans influencer Dylan Mulvaney. The company stood by its choice. |url=https://www.insider.com/bud-light-stands-by-dylan-mulvaney-after-conservative-backlash-trans-2023-4 |access-date=2023-04-07 |website=Insider|archive-date=April 17, 2023 |archive-url=https://web.archive.org/web/20230417233926/https://www.insider.com/bud-light-stands-by-dylan-mulvaney-after-conservative-backlash-trans-2023-4 |url-status=live}}</ref> Alissa Heinerscheid, the vice president of marketing behind the campaign,<ref>{{cite web |last=Durbin |first=Dee-Ann |date=2023-04-26 |title=Bud Light fumbles, but experts say inclusive ads will stay |url=https://apnews.com/article/bud-light-transgender-dylan-mulvaney-nike-2fe1425ba09a3f0e271fda0ae4b67434 |access-date=2023-04-27 |website=AP News|archive-date=April 26, 2023 |archive-url=https://web.archive.org/web/20230426214358/https://apnews.com/article/bud-light-transgender-dylan-mulvaney-nike-2fe1425ba09a3f0e271fda0ae4b67434 |url-status=live}}</ref><ref>{{cite web |date=April 26, 2023 |title=Bud Light fumbles, but experts say inclusive ads will stay |url=https://www.nbcnews.com/nbc-out/out-news/bud-light-fumbles-experts-say-inclusive-ads-will-stay-rcna81584 |access-date=2023-04-27 |website=NBC News|archive-date=April 27, 2023 |archive-url=https://web.archive.org/web/20230427001819/https://www.nbcnews.com/nbc-out/out-news/bud-light-fumbles-experts-say-inclusive-ads-will-stay-rcna81584 |url-status=live}}</ref> took a leave of absence on April 21, 2023.<ref>{{cite news |last=Telford |first=Taylor |date=April 22, 2023 |title=Bud Light's attempt to market to new customers alienated old ones |newspaper=The Washington Post |url=https://www.washingtonpost.com/business/2023/04/22/bud-light-brand-identity-dylan-mulvaney/ |access-date=April 27, 2023 |issn=0190-8286 |archive-date=April 22, 2023 |archive-url=https://web.archive.org/web/20230422111350/https://www.washingtonpost.com/business/2023/04/22/bud-light-brand-identity-dylan-mulvaney/ |url-status=live}}</ref><ref>{{Cite news |last1=Holpuch |first1=Amanda |last2=Creswell |first2=Julie |date=2023-04-25 |title=2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer|work=The New York Times |url=https://www.nytimes.com/2023/04/25/business/bud-light-dylan-mulvaney.html |access-date=2023-04-27 |issn=0362-4331 |archive-date=April 27, 2023 |archive-url=https://web.archive.org/web/20230427000358/https://www.nytimes.com/2023/04/25/business/bud-light-dylan-mulvaney.html |url-status=live}}</ref> She was replaced by Budweiser Global Marketing VP Todd Allen.<ref>{{Cite news |date=2023-04-22 |title=Bud Light Marketing Executive Takes Leave After Controversy: Ad Age|work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2023-04-22/bud-light-marketing-exec-takes-leave-after-controversy-ad-age |access-date=2023-04-22 |archive-date=April 22, 2023 |archive-url=https://web.archive.org/web/20230422070303/https://www.bloomberg.com/news/articles/2023-04-22/bud-light-marketing-exec-takes-leave-after-controversy-ad-age |url-status=live}}</ref>

On May 10, 2023, [[HSBC]] downgraded [[AB InBev|Anheuser-Busch InBev]] stock as it dealt with a "Bud Light crisis".<ref name="nbcnews.com">{{Cite web |title=HSBC downgrades Anheuser-Busch InBev as it deals with a 'Bud Light crisis' |url=https://www.nbcnews.com/business/business-news/hsbc-downgrades-anheuser-busch-inbev-deals-bud-light-crisis-rcna83778 |access-date=2023-05-10 |website=NBC News |date=May 10, 2023|archive-date=May 10, 2023 |archive-url=https://web.archive.org/web/20230510182742/https://www.nbcnews.com/business/business-news/hsbc-downgrades-anheuser-busch-inbev-deals-bud-light-crisis-rcna83778 |url-status=live}}</ref> Analysts at [[HSBC]] cited "deeper problems than ABI admits" after the partnership with Mulvaney resulted in a wave of backlash and a boycott. The analyst cited a Beer Marketer's Insights note that showed a steep drop in beer sales "of maybe more than 25%" in April.<ref name="nbcnews.com"/>

On June 13, 2023, ''[[The Wall Street Journal]]'' reported that Bud Light lost the title as the top-selling U.S. beer, with [[Grupo Modelo|Modelo Especial]]  in May taking the top sales spot.<ref>{{Cite news |last=Maloney |first=Jennifer |date=2023-06-13 |title=Bud Light Loses Title as Top-Selling U.S. Beer|work=Wall Street Journal |url=https://www.wsj.com/articles/bud-light-modelo-best-selling-beer-6a4d6b27 |access-date=2023-06-14 |issn=0099-9660}}</ref>

[[Yahoo! Finance]], on July 10, 2023, reported a recent [[YouGov]] survey's findings that Bud Light's popularity among American beer brands dropped to the 14th position.<ref>{{Cite web |date=2023-07-10 |title=Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of The 65,000 Employees Impacted By Boycotts |url=https://finance.yahoo.com/news/bud-light-plummets-14th-place-210130892.html |access-date=2023-07-11 |website=Yahoo Finance}}</ref>

On July 26, 2023, the [[The Wall Street Journal|Wall Street Journal]] reported that Anheuser-Busch laid off hundreds of workers at its U.S. sales offices after months of slumping sales at Bud Light.<ref>{{Cite news |last=Yeung |first=Ngai |date=2023-07-27 |title=Bud Light Brewer Lays Off Hundreds of U.S. Workers|work=Wall Street Journal |url=https://www.wsj.com/articles/bud-light-brewer-lays-off-hundreds-of-u-s-workers-4cddf7d6 |access-date=2023-07-27 |issn=0099-9660}}</ref>

Anheuser-Busch reported in its second quarter earnings, on August 3, 2023, that its revenue in the United States fell more than 10 percent in the second quarter, versus the same period last year, “primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped by nearly 30 percent.<ref>{{Cite news |date=2023-08-03 |title=Fall in Bud Light Sales Puts Dent in Beer Maker's Earnings |work=The New York Times|url=https://www.nytimes.com/2023/08/03/business/bud-light-sales-decline.html |access-date=2023-08-03 |last1=Moreno |first1=J. Edward}}</ref>

On February 29, 2024, [[CNN Business]] reported, Anheuser-Busch InBev, the world's largest brewer, experienced a significant financial hit, potentially losing up to $1.4 billion in sales. This loss was attributed to the controversy and subsequent boycott of Bud Light in the United States, following the sponsored [[Instagram]] post featuring the transgender influencer Dylan Mulvaney, which notably impacted the company's overall growth and beer sales volume in [[North America]].<ref>{{Cite web |last=Ziady |first=Hanna |date=2024-02-29 |title=Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales |url=https://www.cnn.com/2024/02/29/business/bud-light-boycott-ab-inbev-sales/index.html |access-date=2024-02-29 |website=CNN |language=en}}</ref>