Editing Boarding pass (section)

===Advantages of print-at-home boarding pass advertising===

*Ability to use targeted advertising technologies to target messaging to relevant demographics and routes – providing travellers with offers that are likely to be relevant and useful
*High engagement level – research by the Global Passenger Survey has shown that on average, travellers look at their boarding pass over four times across 12 keytouch points in their journey<ref>{{cite web|url=https://uk.pinterest.com/pin/151081762475958691/|title=Global Passenger Survey reveals passengers interact with their boarding pass across 12 touch points|access-date=February 10, 2015|archive-url=https://archive.today/20150211063232/https://uk.pinterest.com/pin/151081762475958691/|archive-date=February 11, 2015|url-status=dead}}</ref>
*The revenues airlines gain from advertising can help to offset operating costs and reduce ticket price rises for passengers