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Business model
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=== Component consideration === Osterwalder et al. (2005) consider the Business Model as the blueprint of how a company does business.<ref name="Osterwalder et al. (2005)">Osterwalder, A., Pigneur, Y. and C. L. Tucci. 2005. Clarifying Business Models: Origins, Present, and Future of the Concept. Communications of the Association for Information Systems 16 1β40.</ref> Slywotzky (1996) regards the business model as "the totality of how a company selects its customers, defines and differentiates it offerings, defines the tasks it will perform itself and those it will outsource, configures its resources, goes to market, creates utility for customers and captures profits."<ref name="Slywotzky (1996)">Slywotzky, A. J. (1996). ''[[Value Migration: How to Think Several Moves Ahead of the Competition]]''. Boston, MA: Harvard Business Review Press.</ref>
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