Editing Cognitive dissonance (section)

===Meat-eating===
Meat-eating can involve discrepancies between the behavior of eating meat and various ideals that the person holds.<ref name="Rothgerber">{{cite journal | vauthors = Rothgerber H | title = Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals | journal = Appetite | volume = 146 | pages = 104511 | date = March 2020 | pmid = 31707073 | doi = 10.1016/j.appet.2019.104511 | publisher = Elsevier | s2cid = 207936313 | id = 104511 }}</ref> Some researchers call this form of moral conflict the ''[[meat paradox]]''.<ref name="Loughnan">{{cite journal | vauthors = Loughnan S, Bastian B, Haslam N | title = The Psychology of Eating Animals | journal = Current Directions in Psychological Science | volume = 23 | issue = 2 | pages = 104–108 | publisher = Sage Journals | date = 2014 | doi = 10.1177/0963721414525781 | s2cid = 145339463 }}</ref><ref name="Bastian">{{cite journal | vauthors = Bastian B, Loughnan S | title = Resolving the Meat-Paradox: A Motivational Account of Morally Troublesome Behavior and Its Maintenance | journal = Personality and Social Psychology Review | volume = 21 | issue = 3 | pages = 278–299 | date = August 2017 | pmid = 27207840 | doi = 10.1177/1088868316647562 | publisher = Sage Journals | hdl = 20.500.11820/fd429082-c209-4a46-abb8-097e2fd9d5ac | s2cid = 13360236 | url = https://www.pure.ed.ac.uk/ws/files/25381242/Bastian_Loughnan_2016_PSPR_meat_paradox.pdf | id = 27207840 }}</ref> Hank Rothgerber posited that meat eaters may encounter a conflict between their eating behavior and their affections toward animals.<ref name="Rothgerber"/> This occurs when the dissonant state involves recognition of one's behavior as a meat eater and a belief, attitude, or value that this behavior contradicts.<ref name="Rothgerber"/> The person with this state may attempt to employ various methods, including avoidance, willful ignorance, dissociation, perceived behavioral change, and do-gooder derogation to prevent this form of dissonance from occurring.<ref name="Rothgerber"/> Once occurred, they may reduce it in the form of [[motivated cognition]]s, such as denigrating animals, offering pro-meat justifications, or denying responsibility for eating meat.<ref name="Rothgerber"/>

The extent of cognitive dissonance with regard to meat eating can vary depending on the attitudes and values of the individual involved because these can affect whether or not they see any moral conflict with their values and what they eat. For example, individuals who are more dominance minded and who value having a masculine identity are less likely to experience cognitive dissonance because they are less likely to believe eating meat is morally wrong.<ref name="Loughnan"/> Others cope with this cognitive dissonance often through ignorance (ignoring the known realities of their food source) or explanations loosely tied to taste. The psychological phenomenon intensifies if mind or human-like qualities of animals are explicitly mentioned.<ref name="Loughnan"/>