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== Non-car customers == Pedestrians sometimes attempt to walk through the drive-through to order food. Many establishments refuse drive-through service to pedestrians for safety, insurance, and liability reasons.<ref>See ''Chude v. Jack in the Box'', [http://online.ceb.com/CalCases/CA4/185CA4t37.htm 185 Cal. App. 4th 37] (2010)</ref> Cyclists are also usually refused service with the same justification given.<ref>{{cite web|url=http://blog.lib.umn.edu/carl1236/dailyspirit/039313.html |title=The Daily Spirit-Human: Burger King Drive-Through Refused to Serve me on a bicycle |access-date=April 2, 2006 |archive-url=https://web.archive.org/web/20060709220520/http://blog.lib.umn.edu/carl1236/dailyspirit/039313.html |archive-date=July 9, 2006 }}</ref> However, in the summer of 2009, [[Burgerville]] gave use of the drive-through window to bicyclists.<ref>{{cite web | url=http://blog.oregonlive.com/commuting/2009/08/burgerville_to_biking_mom_no_b.html | title=Burgerville to biking mom: No burgers for you! | publisher=Oregon Live | date=August 13, 2009 | access-date=August 28, 2011 | author=Rose, Joseph}}</ref> === Walk-up windows === [[File:McDonald's Walk-Up Window.jpg|thumb|McDonald's walk-up window (left) at a location in New York City]] Some companies provide a walk-up window instead when a drive-through may not be practical. However, the walk-up windows should not be confused with small establishments that customers are lined up for services such as [[mobile kitchen]]s, [[kiosk]]s, or [[concession stand]]s. These walk-up windows are value-added services on top of the full services provided inside the stores.<ref name=boston>{{cite news |last=Luna |first=Taryn |title=McDonald's walk-up window to offer 24-hour service |url=https://www.bostonglobe.com/business/2013/12/19/central-square-mcdonald-you-soon-able-order-that-big-mac-from-sidewalk/JlvoLPOYg2qtyAwRHdY2DL/story.html |access-date=8 May 2014 |newspaper=Boston Globe |date=19 December 2013}}</ref> Since the [[COVID-19 pandemic]] an increasing number of restaurants, including bakeries and pizzerias, have introduced sliding windows that are licensed by the local municipality for customer transactions.<ref>{{cite web |url=https://www.quikserv.com/walk-up-restaurant-popularity/ |title=Walk-Up Window Restaurants are on the Rise! |access-date=30 June 2024 |publisher=quickserv.com }}</ref> An example is when McDonald's entered a new market in Russia where the majority of families did not own cars, the owners developed the walk-up windows as an alternative.<ref>{{cite book |author=Michael A. Hitt |author2=R. Duane Ireland |author3=Robert E. Hoskisson |title=Strategic management: competitiveness & globalization.|date=2013|publisher=South-Western Cengage Learning|isbn=9781133495239|pages=212-213|edition=10th}}</ref> Some establishments may want to use walk-up windows to attract certain customer demographics such as younger customers who need quick service during late night.<ref name=boston/> Another reason is to offer extended service hours and maintain a safe environment for employees, such as a bulletproof walk-up window in high-crime areas.<ref>{{cite news|title=ABC Board Shutters Calera Package Store "Drive-Through"|url=http://www.abcboard.state.al.us/news_detail.aspx?ID=8476|access-date=8 May 2014|newspaper=The Alabama Alcoholic Beverage Control Board (Press Release)|date=14 February 2014 |archive-url=https://web.archive.org/web/20150921083750/http://www.abcboard.state.al.us/news_detail.aspx?ID=8476 |archive-date=September 21, 2015}}</ref> === Horse === Similar issues can arise in rural areas for people on horseback or in a horse-drawn carriage.<ref>{{Cite news|url=https://www.bbc.com/news/uk-england-derbyshire-13548984|title = McDonald's turns away horse carriage at drive-through|work = BBC News|date = 25 May 2011}}</ref> On 20 July 2013, a woman was fined for taking her horse inside a McDonald's restaurant in [[Greater Manchester]], United Kingdom, after being refused service at the drive-through. The horse ended up defecating inside the restaurant which caused distress to other customers.<ref>{{cite web|url=https://www.bbc.co.uk/news/uk-england-manchester-23403935 |title=Horse in McDonald's: Rider fined after 'drive-thru' refusal |publisher=BBC News |date=2013-07-22 |access-date=2016-06-02}}</ref> === Visually impaired === In May 2016, [[McDonald's legal cases#Discrimination|Scott Magee]] filed a United States federal [[class action]] lawsuit pursuing action against McDonald's due to the company being unwilling to serve people who are [[visually impaired]], when only the drive-through lane is open.<ref>{{cite web|url=https://www.usatoday.com/story/money/nation-now/2016/06/01/blind-man-sues-mcdonalds-service-drive-thru-window/85240334/|title=Blind man sues McDonald's for refusing drive-thru service|publisher=usatoday.com|access-date=16 June 2016}}</ref> On 24 May 2018 a law came into effect in [[Portland, Oregon]], requiring multi-modal access to drive-throughs.<ref>{{cite news |title=It Is Now a Violation of Portland City Code For Drive-Thru Windows to Refuse to Serve People Who Pedal or Walk to the Window |author=Elise Herron |date=May 30, 2018 |publisher=Willamette Week |url=https://www.wweek.com/news/2018/05/30/it-is-now-a-violation-of-city-code-for-drive-thru-windows-to-refuse-to-serve-people-who-pedal-or-walk-to-the-window/ |access-date=October 19, 2018}}</ref> The new zoning law states, "When a drive-through facility is open and other pedestrian-oriented customer entrances to the business are unavailable or locked, the drive-through facility must serve customers using modes other than a vehicle such as pedestrians and bicyclists."<ref>{{cite web | title = Portland Zoning Code 33.224 Drive-Through Facilities Multi-Modal Access | publisher = Bureau of Planning, City of Portland, Oregon | date= 22 August 2018 | url = https://www.portlandoregon.gov/bps/title33_complete_print.pdf}}</ref> After one year, the Portland law was working well.<ref>{{cite news |title=Portland's Fast-Food Drive-Thrus Have Been Transformed Into Bike Lanes—We tested the new rules by riding scooters to the Taco Bell window |work=Willamette Week |date=July 23, 2023 |author=Hannah Chinn |author2=Ryan Nguyen |author3=Abbey McDonald |url=https://www.wweek.com/news/city/2019/07/23/portlands-fast-food-drive-thrus-have-been-transformed-into-bike-lanes/ |access-date=July 24, 2019}}</ref> The Willamette Week tested five locations, and in all cases customers without cars received satisfactory service: {| class="wikitable" ! Mode of Transportation !! Restaurant !! Address !! Service |- | Scooter || Super Deluxe || 5900 SE Powell Bvld. || Satisfactory |- | Bicycle || McDonald's || 1520 NE Grand Ave. || Satisfactory |- | Bicycle || Burgerville || 3432 SE 25th Ave. || Satisfactory |- | Pedestrian || Wendy's || 1421 NE Grand Ave. || Satisfactory |- | Several || Taco Bell || 725 NE Weilder St. || Satisfactory |} === Ski-through === McDonald's first opened a ski-through called ''McSki'' in the ski resort of [[Lindvallen]], Sweden, in 1996.<ref>{{cite web|title=The 14 craziest McDonald's around the world|url=http://www.news.com.au/finance/business/the-14-craziest-mcdonalds-around-the-world/story-fnkgdftz-1227032149605|access-date=2015-02-04|archive-date=2015-10-16|archive-url=https://web.archive.org/web/20151016194345/http://www.news.com.au/finance/business/the-14-craziest-mcdonalds-around-the-world/story-fnkgdftz-1227032149605}}</ref>
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