Editing IBM PS/2 (section)

==Marketing==
[[File:IBM PS 2 in use - late 1980s.jpg|right|thumb|An IBM PS/2 in use in an office, probably late 1980s]]
During the 1980s, IBM's advertising of the [[IBM Personal Computer|original PC]] and its other product lines had frequently used the likeness of [[Charlie Chaplin]].

Another campaign featured actors from the television show ''[[M*A*S*H (TV series)|M*A*S*H]]'' playing the staff of a contemporary (i.e. late-1980s) business in roles reminiscent of their characters' roles from the series. Harry Morgan, Larry Linville, William Christopher, Wayne Rogers, Gary Burghoff, Jamie Farr, and Loretta Swit were in from the beginning, whereas Alan Alda joined the campaign later.<ref>{{cite web|title=M*A*S*H Cast Commercials - IMB PS/2|website = [[YouTube]]|url=https://www.youtube.com/watch?v=f7Dqe4GQtjI| archive-url=https://web.archive.org/web/20150528034318/https://www.youtube.com/watch?v=f7Dqe4GQtjI| archive-date=2015-05-28 | url-status=dead|access-date=13 April 2014}}</ref>

The profound lack of success of these advertising campaigns led, in part, to IBM's termination of its relationships with its global [[advertising agency|advertising agencies]]; these accounts were reported by [[Wired (magazine)|''Wired'']] magazine to have been worth over $500 million a year, and the largest such account review in the history of business.<ref name="Advert">''Wired'', Issue 3.08, August 1995</ref>