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Lip sync
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===Reception and impact=== After the [[Milli Vanilli]] vocal miming scandal, it "...forever embedded skepticism into the minds (and ears) of the listener." In the fallout of this miming controversy, MTV's ''[[MTV Unplugged|Unplugged]]'' series was launched, "a showcase for artists wanting to prove they were more than just [[recording studio|studio]] creations". As the show used live performances with singers and acoustic instruments, it required performers to "...display their unembellished voices and ability to perform live." On MTV ''Unplugged'', artists could not use lip syncing, backup tracks, synthesizers, and racks of vocal effects. With ''Unplugged'', [[Authenticity (philosophy)|authenticity]] in live performances again became an important value in [[popular music]].<ref>{{cite web |url=http://somethingelsereviews.com/2013/02/26/read-my-lips-the-sing-along-history-of-lip-syncing-from-soundies-to-milli-vanilli-to-beyonce/ |title=Read my lips!: The sing-along history of lip-syncing, from Soundies to Milli Vanilli to Beyoncé |last=O'Toole |first=Kit |date=26 February 2013 |website=somethingelsereviews.com |publisher=Something Else |access-date= 29 June 2017}}</ref> [[Ellie Goulding]] and [[Ed Sheeran]] have called for honesty in live shows by joining the "Live Means Live" campaign. "Live Means Live" was launched by songwriter/composer [[David Mindel]]. When a band displays the "Live Means Live" logo, the audience knows, "there's no [[Auto-Tune]], nothing that isn't 100 per cent live" in the show, and there are no backing tracks.<ref>{{cite web |url=https://www.independent.co.uk/arts-entertainment/music/features/live-ish-at-a-venue-near-you-are-miming-rock-stars-undermining-the-music-experience-9920527.html |title=Live (ish) at a venue near you: Are miming rock stars undermining the music experience?: The rock band that plays completely live, with no pre-recorded backing tracks or extended samples, is becoming rarer and rarer |last=Hardeman |first=Simon |date=12 December 2014 |website=www.independent.co.uk|publisher=Independent |access-date=29 June 2017 }}</ref>
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