Editing Loyalty program (section)

===Mobile apps and websites===
There has been a move away from traditional magnetic card, stamp, or punchcard based schemes to online and mobile online loyalty programs. While these schemes vary, the common element is a push toward eradication of a traditional card, in favour of an electronic equivalent. The choice of medium is often a [[QR code]]. Some prominent examples are Austrian based mobile-pocket established in 2009, the US-based Punchd (discontinued from June 2013,<ref>{{Cite web|url=http://www.fiercemobilecontent.com/story/google-kills-punchd-mobile-loyalty-card-app/2012-12-17 |archive-url=https://web.archive.org/web/20121231021842/http://www.fiercemobilecontent.com/story/google-kills-punchd-mobile-loyalty-card-app/2012-12-17 |url-status=usurped |archive-date=31 December 2012 |date=17 December 2012 |title=Google Kills Punchd Mobile Loyalty Card App |website= fiercemobilecontent.com}}</ref>), which became part of [[Google]] in 2011.<ref>{{Cite news| url=https://venturebeat.com/2011/07/12/googles-punchd-acquisition-to-push-mobile-wallet-uptake|date=12 July 2011|work=VentureBeat|title=Google's Punchd acquisition to push mobile wallet uptake}}</ref> and an Australian-based loyalty card application called Stamp Me<ref>{{Cite web| url=http://qsrmedia.com.au/marketingadvertising/more-news/stamp-me-app-replaces-loyalty-cards|date=26 November 2012|title=Stamp Me app replaces loyalty cards|website=qsrmedia.com.au}}</ref> which incorporates [[iBeacon]] technology. Others, like Loopy Loyalty (HK), Loyalli (UK), [[Perka]] (US), and Whisqr Loyalty (CA), have offered similar programs.<ref>{{Cite news| url=https://www.theguardian.com/money/2013/apr/12/10-best-money-saving-apps|date=12 April 2013|title=10 Best Money Saving Apps | location=London|work=The Guardian|first1=Patrick|last1=Collinson|first2=Emma|last2=Lunn}}</ref> [[Passbook (application)|Passbook by Apple]] is the first attempt to standardize the format of mobile loyalty cards.