Editing Perception management (section)

=== International communication ===
The [[communication gaps]] that exist in international business can lead to misunderstandings. Perception management helps to prevent the complex emotional characteristics of communication from changing the original interpretation of the message. Perception management also serves to change the original interpretation of the message in order to prevent [[complex emotional characteristic]]s in communication.<ref>Tang, Tony, "Viewpoint: Perception Management Crucial for International Business", Wisconsin School of Business, September 2006.</ref>