Editing Product placement (section)

===Replacement===
Product placements can also be added or replaced during post-production.<ref>Wayne Friedman and Jack Neff, "Eagle-Eye Marketers Find Right Spot, Right Time,''Advertising Age'', 1/22/01.</ref><ref name=":1">{{Cite news |author=Sam Lubell |date=January 2, 2006 |title=Advertising's Twilight Zone: That Signpost Up Ahead May Be a Virtual Product |newspaper=[[The New York Times]] |url=https://www.nytimes.com/2006/01/02/business/media/02digital.html |url-status=live |url-access=registration |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20150612172247/http://www.nytimes.com/2006/01/02/business/media/02digital.html |archive-date=June 12, 2015 |df=mdy-all}}</ref><ref name=":2">{{Cite web |last=Cohen |first=Nancy |date=February 23, 2006 |title=Virtual Product Placement Infiltrates TV, Film, Games |url=https://www.ecommercetimes.com/story/48956.html |url-status=live |archive-url=https://web.archive.org/web/20090303233228/http://www.ecommercetimes.com/story/48956.html |archive-date=March 3, 2009 |access-date=November 6, 2018 |website=ecommercetimes.com |df=mdy-all}}</ref> For example, placements can be added to scenes that did not already have them when originally filmed, and placements can also be modified in future airings or prints of a film or television series.<ref>{{Cite web |last=Cobb |first=Jarry |date=March 8, 2006 |title=Product placement goes digital, gets lucrative |url=https://www.nbcnews.com/id/11728512/ns/business-cnbc_tv/t/product-placement-goes-digital-gets-lucrative/#.W-Gw--JRfIU |url-status=dead |archive-url=https://web.archive.org/web/20160531052714/http://www.nbcnews.com/id/11728512/ns/business-cnbc_tv/t/product-placement-goes-digital-gets-lucrative#.W-Gw--JRfIU |archive-date=May 31, 2016 |access-date=November 6, 2018 |website=[[NBC News]] |df=mdy-all}}</ref><ref name=":1" /><ref name=":2" />