Editing Reputation (section)

===Causes and consequences===
Reputation models can be placed in a broader framework that distinguishes reputation from its underlying causes and from its consequences.  This approach is important to clarify the meaning of reputation.  
*'''Causes of reputation''' are seen to reside in stakeholder experiences. Stakeholder experiences relate to a company's day-to-day business operations, its branding and marketing and "noise" in the system, such as the media and word of mouth. Further causes of reputation may include the perceived innovativeness of a company, the customers' expectations, the (perceived) quality of the company's goods and services and the subsequent customer satisfaction, all of which differ according to the respective customers' cultural background.<ref name="Falkenreck">Falkenreck, C. & Wagner, R.: The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. In: Journal of Marketing Management 3–4 (2011), Nr. 27, S. 225–242.</ref>
*'''The consequences of reputation''' reside in the behaviors (supportive or resistant) that stakeholders demonstrate towards a company. Behaviors such as advocacy, commitment, and cooperation are key positive outcomes of a good reputation.  Boycotts<ref>{{Cite journal|last1=McDonnell|first1=Mary-Hunter|last2=King|first2=Brayden|date=2013-08-09|title=Keeping up Appearances: Reputational Threat and Impression Management after Social Movement Boycotts|journal=Administrative Science Quarterly|language=en|doi=10.1177/0001839213500032|s2cid=145194950}}</ref> and lawsuits are key negative outcomes of a bad reputation.