Editing Agenda-setting theory (section)

=== Other Considerations: ===

==== Effects of Media Fragmentation and Individual Consumption Patterns on Agenda-Setting ====
Media fragmentation and individual consumption patterns have become vital in understanding how agenda-setting works within today's society.<ref>{{Cite journal |last=Gruszczynski |first=Mike |date=2019-12-31 |title=Evidence of Partisan Agenda Fragmentation in the American Public, 1959–2015 |url=https://academic.oup.com/poq/article/83/4/749/5708951 |journal=Public Opinion Quarterly |language=en |volume=83 |issue=4 |pages=749–781 |doi=10.1093/poq/nfz046 |issn=0033-362X|url-access=subscription }}</ref>

===== ''Media Fragmentation'' =====
The idea of a unified public agenda faces increasing challenges with the constant evolution of the media landscape.<ref>{{Cite journal |last1=Edy |first1=Jill A |last2=Meirick |first2=Patrick C |date=2018-12-31 |title=The Fragmenting Public Agenda: Capacity, Diversity, and Volatility in Responses to the "Most Important Problem" Question |url=https://academic.oup.com/poq/article-abstract/82/4/661/5264262?redirectedFrom=fulltext |journal=Public Opinion Quarterly |volume=82 |issue=4 |pages=661–685 |doi=10.1093/poq/nfy043 |issn=0033-362X|url-access=subscription }}</ref> The rise of diverse news sources and platforms has led to a more fragmented media environment, where people selectively consume content aligning with their interests and beliefs.<ref name=":0">{{Cite journal |last=Gruszczynski |first=Mike |date=2020-08-24 |title=How Media Storms and Topic Diversity Influence Agenda Fragmentation |url=https://ijoc.org/index.php/ijoc/article/view/13267 |journal=International Journal of Communication |language=en |volume=14 |pages=22 |issn=1932-8036}}</ref>This fragmentation has significant implications as research indicates agenda diversity, the level of disagreement over what issues are most important, has increased dramatically in recent years.<ref name=":1">{{Cite journal |last=Wagner |first=John K. |date=2023-01-26 |title=The effect of selective exposure on agenda diversity: An experimental analysis of high-choice media environments and issue consensus |journal=Frontiers in Political Science |language=English |volume=4 |doi=10.3389/fpos.2022.1022782 |doi-access=free |issn=2673-3145}}</ref> This trend is largely attributed to high-choice media environments which allow individuals to avoid news on topics they find less engaging.<ref name=":1" />

===== ''Individual Media Consumption Patterns'' =====
Individual consumption patterns have become increasingly more important in shaping personal agendas. Studies suggest most individual agendas are not consistent with traditional public agendas, emphasizing the need to consider personal influence in the social media era.<ref name=":2">{{Cite journal |last1=Yi |first1=Hongfa |last2=Wang |first2=Yike |date=2022-05-25 |title=Who Is Affecting Who: The New Changes of Personal Influence in the Social Media Era |journal=Frontiers in Psychology |language=English |volume=13 |doi=10.3389/fpsyg.2022.899778 |doi-access=free |pmid=35693508 |issn=1664-1078|pmc=9174742 }}</ref> As a result, agenda-setting has given rise to the "individual agenda," reflecting individual issue saliences rather than collective public agendas.<ref name=":2" /> Understanding these dynamics is crucial for policymakers, as the rise of agenda diversity can create ambiguity in interpreting public priorities, complicating the policymaking process.<ref name=":1" />