Editing Alternate reality game (section)

== Awards won ==

ARGs have been recognized by the mainstream entertainment world: The Ocular Effect, an ARG promoting the TV movie ''The Fallen'' and produced in the autumn of 2007 by Xenophile Media Inc.<ref>{{cite web |title=Xenophile Media |url=http://www.xenophile.ca/ |access-date=11 December 2011}}</ref> was awarded a Primetime Emmy for Outstanding Achievement for an Interactive Television Program.<ref>{{cite web |last=Lamb |first=Marie |title=And the Emmy Goes to… |date=11 October 2007 |url=http://www.argn.com/2007/10/and_the_emmy_goes_to/ |access-date=11 December 2011}}</ref>  Xenophile Media Inc.'s ReGenesis Extended Reality Game won an International Interactive Emmy Award in 2007 and in April 2008 [[The Truth About Marika]] won the iEmmy for Best Interactive TV service.<ref>{{cite web |date=8 April 2008 |url=http://www.iemmys.tv/news_item.aspx?id=60 |title=SCANDINAVIA LEADS INTERNATIONAL INTERACTIVE EMMY AWARDS AT MIPTV |work=[[International Academy of Television Arts and Sciences]] |access-date=25 August 2008 |archive-url=https://web.archive.org/web/20080413014218/http://www.iemmys.tv/news_item.aspx?id=60 |archive-date=2008-04-13 |url-status=dead}}</ref> The British Academy of Film and Television Arts recognizes Interactivity as a category in the British Academy Television Awards.

Likewise, [[Year Zero (game)|Year Zero]] was widely heralded following its release.  Such acclaim is signified in the ARG's Grand Prix Cyber Lions award, viewed as "the most prestigious of all advertising awards," at Cannes.<ref>{{cite web |last=Waite |first=Jonathan |title=Cannes Lions Award for 42 Entertainment |date=20 June 2008 |url=http://www.argn.com/2008/06/cannes_lions_award_for_42_entertainment/ |access-date=11 December 2011}}</ref>  Adweek published a quote from the selection committee on the award decision, explaining that "42 Entertainment's [viral campaign for Nine Inch Nails] impressed the jury because of its use of a variety of media, from outdoor to guerrilla to online, and how digital [media] can play a central role of a big idea campaign."<ref>{{cite web |last=Morrissey |first=Brian |title='Uniqlock' Among Top Cyber Winners at Cannes |url=http://www.adweek.com/news/advertising-branding/uniqlock-among-top-cyber-winners-cannes-96127 |access-date=11 December 2011}}</ref>

In turn, [[Why So Serious#Marketing|Why So Serious]] also won a Grand Prix Award,<ref>{{cite web |last=White |first=Ed |title=Cyber Lions jury awards three Grand Prix |url=http://www.boardsmag.com/articles/online/20090624/cyberlions.html |access-date=11 December 2011 |url-status=dead |archive-url=https://web.archive.org/web/20101224164345/http://www.boardsmag.com/articles/online/20090624/cyberlions.html |archive-date=24 December 2010}}</ref> alongside a Webby for interactive advertising.<ref>{{cite web |title=13th Annual Webby Awards Unveil Winners for Best Interactive Advertising |url=http://www.webbyawards.com/press/press-release.php?id=185 |access-date=11 December 2011 |archive-url=https://web.archive.org/web/20120119003246/http://www.webbyawards.com/press/press-release.php?id=185 |archive-date=19 January 2012 |url-status=dead |df=dmy-all}}</ref>  World Without Oil was recognized for its achievements, too, earning the Activism award at the 2008 SXSW Web Awards.<ref>{{cite web |last=Waite |first=Jonathan |title=World Without Oil wins big at SXSW |date=10 March 2008 |url=http://www.argn.com/2008/03/world_without_oil_wins_big_at_sxsw/ |access-date=11 December 2011}}</ref>

Project Architeuthis, created for the U.S. Navy as a recruiting device for its cryptology division, won numerous awards, including the 2015 Warc Grand Prix for Social Strategy.<ref>{{cite web |url=http://www.c-e.com/news/campbell-ewald-wins-warc-grand-prix-for-social-strategy/ |title=Campbell Ewald Wins Warc Grand Prix for Social Strategy |work=Campbell Ewald |date=June 15, 2015 |access-date=August 16, 2016}}</ref>