Editing Behavior (section)

== Behavior informatics ==
[[Behavior informatics]]<ref name=":3"/> also called [[behavior computing]],<ref>{{Cite book|title=Behavior Computing: Modeling, Analysis, Mining and Decision|editor-last1=Cao|editor-first1=L.|editor-last2=Yu|editor-first2=P.| publisher=Springer|year=2012 |isbn=978-1-4471-2969-1}}</ref> explores behavior intelligence and behavior insights from the informatics and computing perspectives.

Different from applied behavior analysis from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organizations.