Editing Business model (section)

=== Strategic outcome ===

Mayo and Brown (1999) considered the business model as "the design of key interdependent systems that create and sustain a competitive business."<ref name="Mayo and Brown (1999)">Mayo, M. C. and G.S. Brown. 1999. Building a Competitive Business Model. Ivey Business Journal63 (3) 18–23.</ref> Casadesus-Masanell and Ricart (2011) explain a business model as a set of "choices (policy, assets and governance)" and "consequences (flexible and rigid)" and underline the importance of considering "how it interacts with models of other players in the industry" instead of thinking of it in isolation.<ref>{{Cite news|url=https://hbr.org/2011/01/how-to-design-a-winning-business-model|title=How to Design a Winning Business Model|newspaper=Harvard Business Review|access-date=2016-11-23}}</ref>