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Caldor
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===Merchandise=== *Caldor continually carried quality national brands, offered at discount prices that appealed to many who would normally be shopping in higher end department stores.<ref name="cook1978"/> Walter F. Loeb, a vice president and retailing analyst at [[Morgan Stanley]] is quoted in a 1980 ''[[The New York Times|New York Times]]'' article as saying, "The company is, in my opinion, one of the really excellent upscale discounters that has an appeal not only to the budget-minded blue-collar worker but to the middle-class white-collar shopper, too."<ref name="caldor1980">{{cite news|title=Caldor Formula Provides Rare Retailing Success|work=The New York Times|date= December 26, 1980}}</ref> *Caldor never stocked closeouts or irregulars. Their credo, "the best available merchandise at the lowest possible price", remained true throughout their history.<ref name="breed1966">{{cite news|title=Caldor: New Breed of Discounter? |work=CLOTHES|date= December 15, 1966}}</ref>
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