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Concert
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==Revenue == {{seealso|List of highest-grossing live music artists}} While admission to some concerts is free, it is common practice to charge money for concerts by selling admission tickets. Before the advent of recorded-music sales and mechanical [[Royalty payment|royalties]] in the early 20th century, concerts were the primary source of revenue for musicians. Revenue from ticket sales typically goes to the performing artists, producers, venue, organizers and the brokers. In the case of [[benefit concert]]s, a portion of profits often go towards a [[charitable organization]].{{cn|date=March 2022}} Additional revenue is also often raised through in-concert advertising, from free local concerts for local sponsorships to sponsorships from corporations during major tours [[List of Latin phrases: E#exempli gratia|e.g.]] 2009's "''Vans' Warped Tour Presented by AT&T''". Both [[Vans]] and [[AT&T Inc.|AT&T]] would have paid significant amounts to have their company names included at the forefront in all marketing material for the [[Warped Tour]].{{cn|date=March 2022}} Concessions and merchandise are also often sold during and after concerts; often by the venue in the case of the former, and by the performing band or artist in the case of the latter.<ref>{{Cite web|url=https://audiotheme.com/blog/tips-for-selling-more-band-merchandise/|title=Tips for Selling More Band Merchandise|last=Ditommaso|first=Anna|date=7 November 2018|website=AudioTheme.com|access-date=6 November 2019}}</ref> The global live music industry revenue stood at 28.6 billion U.S. dollars in 2023.<ref>{{Cite web|url=https://www.ifpi.org/ifpi-global-music-report-global-recorded-music-revenues-grew-10-2-in-2023/|title=IFPI Global Music Report: Global Recorded Music Revenues Grew 10.2% In 2023|date=21 March 2024|access-date=20 April 2024|website=www.ifpi.org}}</ref> Taylor Swift’s [[The Eras Tour]] in 2023 was record-breaking, generating $1.04 billion in revenue, averaging $17.3 million per show.<ref>{{Cite web|url=https://www.guinnessworldrecords.com/news/2023/12/taylor-swifts-eras-tour-breaks-record-as-highest-grossing-music-tour-ever-762285|title=Taylor Swift’s Eras Tour breaks record as highest-grossing music tour ever|date=12 December 2023|access-date=20 April 2024|website=www.guinnessworldrecords.com|last=Atwal|first=Sanj}}</ref><ref>{{Cite web|url=https://deadline.com/2023/12/taylor-swift-the-eras-tour-1-billion-dollars-1235659296/|title=Taylor Swift’s ‘The Eras Tour’ Grosses Over $1 Billion In 2023, The Biggest Haul For Any Act Ever|date=8 December 2023|access-date=20 April 2024|website=[[Deadline Hollywood]]|last=Tapp|first=Tom}}</ref>
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