Editing Grassroots (section)

==Current examples==

* ''[[Earth Hour]]'' International - Created by [[World Wide Fund for Nature|WWF Australia]] and advertising agency [[Leo Burnett Worldwide|Leo Burnett Sydney]] and [[Fairfax Media]], has described itself as "the world's largest grass roots movement"<ref>{{cite news |title=Lights go out at Sydney landmarks as Australia takes part in Earth Hour conservation campaign |url=https://www.japantimes.co.jp/life/2019/03/30/environment/lights-go-sydney-landmarks-australia-takes-part-earth-hour-conservation-campaign/ |work=The Japan Times Online |date=30 March 2019}}</ref>
* ''[[Bernie Sanders presidential campaign, 2016]]'': this has been deemed by some as a grassroots campaign because of its focus on small donations, massive rallies and other grassroots style politicking methods.<ref>{{cite news|last1=Gambino|first1=Lauren|last2=Jacobs|first2=Ben|title="Grassroots movement working": Bernie Sanders gains on the Clinton Machine|url=https://www.theguardian.com/us-news/2015/jul/03/bernie-sanders-grassroots-movement-gains-clinton-machine|newspaper=The Guardian|access-date=16 November 2015|date=July 3, 2015|archive-url=https://web.archive.org/web/20161116144632/https://www.theguardian.com/us-news/2015/jul/03/bernie-sanders-grassroots-movement-gains-clinton-machine|archive-date=November 16, 2016|url-status=live}}</ref>
* ''[[Momentum (organisation)|Momentum]]'' in the [[United Kingdom]]: it has been described as a grassroots movement supportive of [[Jeremy Corbyn]] and the [[Labour Party (UK)|Labour Party]].<ref>{{cite news|title=What is Momentum, and why is it worrying Labour MPs?|url=https://www.bbc.com/news/uk-politics-34609114|newspaper=BBC|access-date=24 October 2015|archive-url=https://web.archive.org/web/20190329125729/https://www.bbc.com/news/uk-politics-34609114|archive-date=March 29, 2019|url-status=live}}</ref>

===Use in sport===
The term "grassroots" is used by a number of sporting organizational bodies to reference the lowest, most elementary form of the game that anyone can play. Focusing on the grassroots of a sporting code can lead to greater participation numbers, greater support of professional teams/athletes and ultimately provide performance and financial benefits to the organization to invest into the growth and development of the sport.<ref>{{cite web|title=Opinion: For grassroots sport to grow, funding model must be overhauled - Sports Business Insider|url=http://sportsbusinessinsider.com.au/news/category/community-sport/opinion-for-grassroots-sport-to-grow-funding-model-must-be-overhauled/|url-status=live|archive-url=https://web.archive.org/web/20140228163725/http://sportsbusinessinsider.com.au/news/category/community-sport/opinion-for-grassroots-sport-to-grow-funding-model-must-be-overhauled/|archive-date=February 28, 2014|access-date=February 25, 2014|work=sportsbusinessinsider.com.au}}</ref><ref>{{cite web|title=Archived copy|url=http://www.ausport.gov.au/__data/assets/pdf_file/0011/368597/Australian_Sport_the_pathway_to_success.pdf|url-status=dead|archive-url=https://web.archive.org/web/20140222142426/http://ausport.gov.au/__data/assets/pdf_file/0011/368597/Australian_Sport_the_pathway_to_success.pdf|archive-date=February 22, 2014|access-date=2014-02-25|df=mdy-all}}</ref> Some examples of this are [[FIFA]]'s Grassroots Programme and the [[Football Federation Australia]]'s "Goals for Grassroots" initiative.<ref>{{cite web|title=FIFA Courses |url=https://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/grassroots/|url-status=dead|archive-url=https://web.archive.org/web/20150317135631/http://www.fifa.com/aboutfifa/footballdevelopment/technicalsupport/grassroots/|archive-date=March 17, 2015|access-date=November 2, 2017|work=FIFA.com}}</ref><ref>{{cite web|author=Staff writers|date=April 3, 2014|title=FFA Play Football|url=http://www.footballaustralia.com.au/getinvolved/playfootball|url-status=live|archive-url=https://web.archive.org/web/20140304215727/http://www.footballaustralia.com.au/getinvolved/playfootball|archive-date=March 4, 2014|access-date=February 25, 2014|work=Football Federation Australia}}</ref>