Editing Pluralistic ignorance (section)

=== Social identities ===
This cause of pluralistic ignorance focuses on the correlation between one's [[Identity (social science)|social identity]] and their behavior in social settings. In an effort to conform to certain values, ideals, and norms, an individual's behavior may not align with their attitude or beliefs.<ref name="Psychology Press-1999" /> This is commonly associated with studies involving gender norms, such as children choosing to play with toys and engage in activities that are associated with their biological gender, even when they may have an interest in something that does not fit the traditional expectation.<ref name="Psychology Press-1999" />