Editing Product placement (section)

===Parodies===
The [[Pilot (30 Rock)|pilot episode]] of the [[NBC]] [[sitcom]] ''[[30 Rock]]'' featured the [[General Electric]] (at the time an 80% owner of NBC) [[Trivection oven]],<ref>[http://www.kitchencontraptions.com/archives/007881.php Trivection Oven] {{Webarchive|url=https://web.archive.org/web/20061101041917/http://www.kitchencontraptions.com/archives/007881.php |date=November 1, 2006 }} on kitchencontraptions.com</ref> but was said to be a joke by the show's creator.<ref>{{Cite web |url=http://www.accesshollywood.com/news/ah1969.shtml |title=On '30 Rock,' Tina Fey Draws From Her Past At 'SNL' |date=October 12, 2006 |website=accesshollywood.com |archive-url=https://web.archive.org/web/20071213135247/http://www.accesshollywood.com/news/ah1969.shtml |archive-date=December 13, 2007 |access-date=November 6, 2018}}</ref> The show later parodied placement.<ref>{{Cite web |url=https://www.tvguide.com/news/30rock-fey-mcdonalds-1002943.aspxl |title=30 Rock Boss Tina Fey Addresses a McFlurry of Criticism |last=Mitovitch |first=Matt |date=February 13, 2009 |website=tvguide.com |access-date=November 8, 2018 |archive-url=https://web.archive.org/web/20110616140328/http://www.tvguide.com/news/30rock-fey-mcdonalds-1002943.aspxl |archive-date=June 16, 2011 |url-status=live |df=mdy-all }}</ref>

The 1988 film ''[[Return of the Killer Tomatoes]]'' mocked the concept when at one point the film stops for lack of money. The character played by [[George Clooney]] suggests product placement as a way to continue. This was followed by several scenes with blatant product placement, including a [[Pepsi-Cola|Pepsi]] billboard installed in front of the villain's mansion.

The 1994 film ''[[The Making of '...And God Spoke']]'' is a mockumentary about the filming of a biblical epic. When running low on funds to complete the film within a film, the desperate producers resort to product placement, resulting in the absurd [[anachronism]] of [[Moses]] descending from [[Mount Sinai]] carrying the [[Ten Commandments]] and a six-pack of Coca-Cola.<ref>{{cite web |last=Thomas |first=Kevin |date=September 23, 1994 |title=MOVIE REVIEW : '. . . And God Spoke' Sends Up Film Biz |url=https://www.latimes.com/archives/la-xpm-1994-09-23-ca-41885-story.html |access-date=October 22, 2018 |website=Los Angeles Times}}</ref><ref>{{cite web |last=Levy |first=Emanuel |date=October 7, 1993 |title=The Making of ... and God Spoke |url=https://variety.com/1993/film/reviews/the-making-of-and-god-spoke-1200433750/ |access-date=October 22, 2018 |website=Variety}}</ref>

The film ''[[Fight Club (film)|Fight Club]]'', directed by [[David Fincher]], bit the hand that fed it by depicting acts of violence against most of the products that paid to be placed in the film.<ref>{{Cite news |url=https://filmschoolrejects.com/30-things-we-learned-from-the-fight-club-commentary-81196ba0b04f/ |title=30 Things We Learned from the 'Fight Club' Commentary |date=July 11, 2014 |work=Film School Rejects |access-date=July 9, 2018 |archive-url=https://web.archive.org/web/20180710010433/https://filmschoolrejects.com/30-things-we-learned-from-the-fight-club-commentary-81196ba0b04f/ |archive-date=July 10, 2018 |url-status=live |df=mdy-all }}</ref> Examples include the scene where the [[Apple Store (retail)|Apple Store]] is broken into, the scene where [[Brad Pitt]] and [[Edward Norton]] smash the headlights of a [[Volkswagen New Beetle|new Volkswagen Beetle]], and try to blow up a "popular coffee franchise", a thinly veiled dig at [[Starbucks]].

The film ''[[Superstar (1999 film)|Superstar]]'', starring [[Will Ferrell]] and [[Molly Shannon]], shows every resident in town driving [[Volkswagen New Beetle]]s, possibly for comic effect. Similarly, the film ''[[Mr. Deeds]]'' shows [[Adam Sandler]]'s character purchasing a [[Chevrolet Corvette]] for every resident of his town.

The 2006 Will Ferrell comedy film ''[[Talladega Nights: The Ballad of Ricky Bobby]]'' parodied the large amount of sponsorship in NASCAR, having the title character at one point drive with a "dangerous and inconvenient" decal of the [[Fig Newtons]] logo covering his [[windshield]], and include a plug for [[Powerade]] into a saying of [[Grace (prayer)|grace]] before dinner.<ref>{{Cite web |url=https://screenrant.com/talladega-nights-funny-ricky-bobby-lines/ |title=Talladega Nights: The 10 Funniest Ricky Bobby Quotes |date=2019-03-02 |website=ScreenRant |access-date=2019-12-04 }}</ref><ref>{{Cite web|date=2020-05-01|title=Film study: The Denver Post sports department's favorite sports movies to ride out the coronavirus|url=https://www.denverpost.com/2020/05/01/best-sports-movies-denver-post/|access-date=2021-03-31|website=The Denver Post|language=en-US}}</ref>

''[[Wayne's World (film)|Wayne's World]]'' featured a scene where Wayne refuses to allow his show's sponsor to appear on the air. When told it is part of his contract, Wayne argues that the deal "didn't include selling out" while conspicuously drinking a can of [[Pepsi]], eating [[Doritos]], and displaying a [[Pizza Hut]] pizza. Garth then laments that "people only do things because they get paid" while his entire wardrobe consists of [[Reebok]] athletic wear. Finally, Wayne complains of a headache and Garth advises him to take [[Nuprin]] while cutting to a few seconds of a Nuprin TV ad.<ref name="rollingstone">{{cite magazine |date=4 June 2013 |author=Katy Kroll |title=Marketing at the Movies: 10 Egregious Product Placements |url=https://www.rollingstone.com/movies/movie-lists/the-most-egregious-product-placements-in-movie-tv-history-10988/waynes-world-2-20267/ |magazine=[[Rolling Stone]] |quote=a decade after E.T., it was already commonplace for brands like Pizza Hut, Doritos and Reebok to be littered throughout movies. }}</ref><ref>{{cite web |author1=Marianne Eloise |title=How 'Wayne's World' Became the Ultimate 90s Cult Classic |url=https://www.vice.com/en/article/were-not-worthy-how-waynes-world-became-a-cult-classic/ |website=Vice.com |date=14 February 2017 |quote=Wayne and Garth criticise product placement while advertising Pizza Hut, Reebok and Pepsi.}}</ref>

''[[Kung Pow! Enter the Fist]]'' spoofed its product placements, highlighting the anachronistic inclusion of a [[Taco Bell]]. In a similar vein, in ''[[Looney Tunes: Back In Action]]'', the main characters stumble across a Wal-Mart while stranded in the middle of [[Death Valley]] and acquire supplies just for providing an endorsement. ''[[Kannagi: Crazy Shrine Maidens]]'' poked fun at its sponsor Sony by having one character give another a [[Blu-ray Disc]] with the tagline "It's a Sony", only for them to complain that they do not have a [[Blu-ray]] player, to which the character responds with a version in [[Betamax]].