Editing Reputation (section)

===Reputation recovery/repair===
Organizations frequently make missteps that cause them to lose the positive regard of stakeholders.<ref>{{cite book|last=Gaines-Ross|first=Leslie|title=Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation|url=https://archive.org/details/corporatereputat0000gain|url-access=registration|publisher=Wiley|date=2 January 2008|isbn=978-0470171509}}</ref> In the wake of studies addressing the disproportionate penalties that accrue to high reputation firms when they make such missteps,<ref name=":5" /> reputation researchers have proposed models to account for both reputation damage and reputation repair, summarizing prior work in disciplines including economics, marketing, accounting, and management.<ref>{{Cite journal|last1=Rhee|first1=Mooweon|last2=Valdez|first2=Michael E.|date=2009|title=Contextual Factors Surrounding Reputation Damage with Potential Implications for Reputation Repair|journal=The Academy of Management Review|volume=34|issue=1|pages=146–168|doi=10.5465/amr.2009.35713324|jstor=27759990|issn=0363-7425}}</ref>