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===Association football=== {{Main|Association football card}} [[File:Churchman card birmingham.jpg|thumb|150px|Early association football card by [[W.A. & A.C. Churchman|Churchman]], 1909]] The first [[association football]] (or "soccer") cards were produced in 1898 by the Marcus & Company Tobacco in Manchester, [[England]].<ref>International Soccer Archives</ref> The set consisted of over 100 cards and was issued under the title of "Club Colours". They featured illustrated images of players on the front of the card, and a tobacco advertisement on the back of the card. Many other cigarette companies quickly created their own series, beginning with Kinner in 1898.<ref>{{cite web |title=Football Cigarette Cards |url=http://spartacus-educational.com/Fcigarette.htm |website=Spartacus Educational |access-date=June 21, 2018}}</ref> A later series of cards was produced in 1934 by Ardath, which was a 50-card set called ''Famous Footballers'' featuring images of players on the front of the card, and a tobacco advertisement and short biography of the player on the back of the card. Modern association football trading cards were sold with bubble gum in the United Kingdom from 1958 to 1975 by A&BC, and later by [[Topps#Topps Europe Ltd. products|Topps, UK]] from 1975 to 1981. Similar smaller sized cards were issued in Spain and Italy beginning in the late 1940s. Cards have been produced from 1981 to present, save 1985 and 1986.<ref name="soccer1970">{{cite web |url=http://beta.beckett.com/NavView/Nav.aspx?Ntt=Soccer&Ntx=mode+matchall&N=382+27&Ntk=Default |title=Soccer 1970s |publisher=Beckett |access-date=May 11, 2010 }}{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref><ref name="soccer1980">{{cite web |url=http://beta.beckett.com/NavView/Nav.aspx?Ntt=Soccer&Ntx=mode+matchall&N=382+36&Ntk=Default |title=Soccer 1980s |publisher=Beckett |access-date=May 11, 2010 }}{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref><ref name="soccer1990">{{cite web |url=http://beta.beckett.com/NavView/Nav.aspx?Ntt=Soccer&Ntx=mode+matchall&N=382+37&Ntk=Default |title=Soccer 1990s |publisher=Beckett |access-date=May 11, 2010 }}{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref><ref name="soccer2000">{{cite web |url=http://beta.beckett.com/NavView/Nav.aspx?Ntt=Soccer&Ntx=mode+matchall&N=382+38&Ntk=Default |title=Soccer 2000s |publisher=Beckett |access-date=May 11, 2010 }}{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=no }}</ref> Under its ''Merlin'' brand, since 1994 Topps has held the licence to produce stickers for the [[Premier League]] [[sticker album]].<ref name="Topps PL">{{cite news |title=Topps |url=https://www.premierleague.com/partners/topps |access-date=5 October 2018 |agency=Premier League.com}}</ref> Launched by Topps in the 2007β08 season, Match Attax, the official Premier League trading card game, is the best selling boys collectable in the UK β with around 1.5m collectors in the UK β and with global sales it is also the biggest selling sports trading card game in the world.<ref name="Topps PL"/><ref>{{cite news |title=Impressive sales figures show Topps Match Attax to be an immediate hit |url=https://www.talkingretail.com/products-news/impressive-sales-figures-show-topps-match-attax-to-be-an-immediate-hit-22-10-2009/ |access-date=6 October 2018 |agency=Talking Retail.com.}}</ref> [[File:Troca de cromos da panini - 1.jpg|thumb|left|Sticker trade in Brazil for [[Panini Group|Panini]]βs [[2018 FIFA World Cup|2018 World Cup]] [[sticker album]]]] Other variations of football products exist, such as marbles, cut-outs, coins, stamps and [[sticker]]s, some made of light cardboard and attached with glue or stickers, into [[sticker album]]s specifically issued for the products. Forming a partnership with [[FIFA]] in 1970, [[Panini Group|Panini]] first produced a [[FIFA World Cup|World Cup]] sticker album for the [[1970 FIFA World Cup|1970 World Cup]].<ref>{{cite news |title=Brand collaborations |url=https://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |archive-url=https://web.archive.org/web/20150508222147/http://www.fifa.com/about-fifa/marketing/licensing/brand-collaborations.html |url-status=dead |archive-date=May 8, 2015 |access-date=8 September 2018 |agency=FIFA.com}}</ref><ref>{{cite news |title=Panini World Cup 2018 stickers: When is the iconic sticker album release date? And how much will it cost? |url=https://www.standard.co.uk/sport/football/panini-world-cup-2018-stickers-when-is-the-iconic-sticker-album-release-date-and-how-much-will-it-a3795621.html |access-date=8 September 2018 |work=London Evening Standard}}</ref> Initiating a craze for collecting and trading stickers, since then, it has become part of the World Cup experience, especially for the younger generation.<ref name="Guardian"/><ref>[https://www.si.com/soccer/2018/06/06/panini-world-cup-sticker-album-history-tradition "The Magic, Global Craze and Tradition of Panini's World Cup Sticker Albums"]. ''Sports Illustrated''. Retrieved 2 September 2018</ref> ''[[The Guardian]]'' states, "the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s."<ref name="Guardian">{{cite news |title=Panini World Cup sticker book |url=https://www.theguardian.com/football/2018/mar/29/cost-to-fill-panini-world-cup-sticker-book-is-734-says-maths-prof |access-date=3 September 2018 |work=The Guardian}}</ref> Panini begins assembling World Cup squads for their sticker album a few months before they are officially announced by each nation, which means surprise call ups often don't feature in their album. A notable example of this was 17-year-old Brazilian striker [[Ronaldo (Brazilian footballer)|Ronaldo]] who was called up for the Brazil squad for the [[1994 FIFA World Cup]].<ref>{{cite news |title=Watch: Got, Got, Need! The Story of Panini Stickers β a FourFourTwo Films exclusive |url=https://www.fourfourtwo.com/features/watch-got-got-need-story-panini-stickers-a-fourfourtwo-films-exclusive |access-date=4 October 2018 |work=FourFourTwo}}</ref> Panini's football trading card game [[Adrenalyn XL]] was introduced in 2009. In 2010 Panini released a [[UEFA Champions League]] edition of Adrenalyn XL, containing 350 cards from 22 of the competing clubs, including defending champions [[FC Barcelona]]. The fourth edition of Panini FIFA 365 Adrenalyn XL was released for 2019, featuring top clubs, teams and players.<ref>{{cite news |title=Panini FIFA 365 Adrenalyn XL |url=https://www.adrenalynpf365.com/en_gb |access-date=22 October 2018 |agency=Adrenalyn}}</ref> In 2022, Indonesian manufacturer FanGir established a partnership with [[Liga Indonesia Baru|PT Liga Indonesia Baru]] to introduce the inaugural [[Liga 1 (Indonesia)|BRI Liga 1]] trading card collection.{{citation needed|date=March 2024}}
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