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Visual rhetoric
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==== Visual ethics ==== Research has shown that there are ethical implications to the presentation of visuals.<ref>{{cite journal |last1=Kienzler |first1=D. S. |title=Visual Ethics |journal=Journal of Business Communication |date=1 April 1997 |volume=34 |issue=2 |pages=171β187 |doi=10.1177/002194369703400204 |s2cid=220880176 }}</ref><ref>{{cite web |last1=Wiles |first1=Rose |last2=Prosser |first2=Jon |last3=Bagnoli |first3=Anna |last4=Clark |first4=Andrew |last5=Davies |first5=Katherine |last6=Holland |first6=Sally |last7=Renold |first7=Emma |title=Visual Ethics: Ethical Issues in Visual Research |date=October 2008 |url=http://eprints.ncrm.ac.uk/421/ }}</ref><ref name=":8">{{cite journal |last1=Allen |first1=Nancy |title=Ethics and Visual Rhetorics: Seeing's Not Believing Anymore |journal=Technical Communication Quarterly |date=January 1996 |volume=5 |issue=1 |pages=87β105 |doi=10.1207/s15427625tcq0501_6 }}</ref> "Visuals present the risk of, all too easily, swaying their audiences in an unethical fashion."<ref>{{Cite web|last=McDonnell|first=Amber|date=2016|title=The Ethics of Visual Rhetoric & Photo Manipulation |url=http://www.xchanges.org/the-ethics-of-visual-rhetoric|website=XChanges}}</ref> Advances in technology have made it easier to manipulate and distort visuals.<ref name=":8" /> Visual communicators are expected to accurately portray information and avoid misleading or deceiving viewers.<ref>{{cite journal |last1=Dragga |first1=Sam |last2=Voss |first2=Dan |title=Hiding Humanity: Verbal and Visual Ethics in Accident Reports |journal=Technical Communication |date=1 February 2003 |volume=50 |issue=1 |pages=61β82 |id={{Gale|A98055409}} {{ProQuest|220997816}} |hdl=10822/1002710 |url=https://www.ingentaconnect.com/content/stc/tc/2003/00000050/00000001/art00008 }}</ref>
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