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Appeal to emotion
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====Hope==== Experiments have shown that appeals to [[hope]] are successful mainly with subjects who self-report as being predisposed to experiencing fear.<ref name=Nabi297/> While hope is often seen and understood as an abstract concept, Adrienne Martin proves otherwise in their book How We Hope. In this book it is explained how hope is a two-part emotion. First, we feel hope, then we experience it. For example, when we have a desired goal, we hope that we can reach it, but that hope is what motivates us as individuals to work towards that goal. Hope also changes how we perceive others. Martin explains how once we can relate to someone, we are then feeling some degree of hope for them: hope for success, change or growth. <ref>{{Citation |last=Martin |first=Adrienne M. |title=What Is Hope? |date=2013-12-22 |url=http://dx.doi.org/10.23943/princeton/9780691151526.003.0001 |work=How We Hope |publisher=Princeton University Press |doi=10.23943/princeton/9780691151526.003.0001 |isbn=9780691151526 |access-date=2022-11-19|url-access=subscription }}</ref>
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