Editing Betty Boop (section)

==Marketing and merchandise==
Marketers rediscovered Betty Boop in the 1980s, and Betty Boop merchandise has far outdistanced her exposure in films, with many not aware of her cinematic origin. Much of this merchandise features the character in her popular, sexier form, and has become popular worldwide once again.{{citation needed|date=January 2022}}

In 2010, Betty Boop became the official fantasy cheerleader for the upstart [[United Football League (2009)|United Football League]]. She was featured in merchandise targeted towards the league's female demographic.<ref>{{cite web|url=http://alternativeleagueaccess.com/ufl-pr-betty-boop-official-fantasy-cheerleader-of-ufl/ |title=UFL PR: Betty Boop Official Fantasy Cheerleader of UFL – Alternative League Access – Alternative League Access |archiveurl=https://web.archive.org/web/20131215095845/http://alternativeleagueaccess.com/ufl-pr-betty-boop-official-fantasy-cheerleader-of-ufl/ |archivedate=2013-12-15 }}</ref>

As of 2021, international licensing company Global Icons has acquired the licensing rights to Betty Boop and other Fleischer Studios characters, thus ending Fleischer's longtime relationship with King Features Syndicate.<ref name="licenseglobal.com 2021-01-13">{{cite web |title=Betty Boop Sashays into Global Icons Partnership |website=licenseglobal.com |date=2021-01-13 |url=https://www.licenseglobal.com/industry-news/betty-boop-sashays-global-icons-partnership |archive-url=https://web.archive.org/web/20210113080119/https://www.licenseglobal.com/industry-news/betty-boop-sashays-global-icons-partnership |archive-date=January 13, 2021 |url-status=dead |access-date=September 2, 2021 }}</ref> She still appears in merchandise and social media, appealing to a 21st-century audience, using slang from the social media website [[TikTok]], and she has various hobbies. ([[cyclist]], [[recycling]], etc.)<ref>{{Cite news |title=The Evolution of Betty Boop |url=https://www.smithsonianmag.com/arts-culture/the-evolution-of-betty-boop-180979666/ |last=Wishingrad |first=Emily |date=2022-03-09 |access-date=2023-01-13 |work=[[Smithsonian Magazine]]}}</ref>

Marking Betty Boop's 55th birthday, in 1985 she made her first appearance as a [[Macy's Thanksgiving Day Parade]] balloon.<ref name="Cartoon Research 2023-11-20">{{cite web |title=Up, Up and Away: Cartoon Character Balloons in Macy's Thanksgiving Day Parade |website=Cartoon Research |date=2023-11-20 |url=https://cartoonresearch.com/index.php/up-up-and-away-cartoon-character-balloons-in-macys-thanksgiving-day-parade/ |access-date=2024-06-15}}</ref><ref name="NYTimes 1985-11-29">{{cite news|title=BETTY BOOP BRIGHTENS A RAINY PARADE |website=[[The New York Times]] |date=1985-11-29 |url=https://timesmachine.nytimes.com/timesmachine/1985/11/29/190932.html?pageNumber=36 |access-date=2024-06-15}}</ref> The balloon held more than {{convert|15000|cuft|m3}} of helium and was {{convert|67|ft|m}} tall.<ref name="Lakritz 2021">{{cite web |last=Lakritz |first=Talia |title=What the Macy's Thanksgiving Day Parade has looked like since the first event in 1924 |website=Yahoo News |date=2021-11-25 |url=https://www.yahoo.com/news/macys-thanksgiving-day-parade-looked-174338110.html |access-date=2024-06-15}}</ref> The balloon did not finish the 1986 parade due to collapsing near [[Times Square]].<ref name="AP Photos 2019-11-26">{{cite web |title=95 years of Macy's Thanksgiving Day Parade |website=AP Photos |date=2019-11-26 |url=https://apimagesblog.com/historical/2019/11/25/95-years-of-macys-thanksgiving-day-parade |access-date=2024-06-15}}</ref> The balloon appeared again in 1987<ref name="13th Dimension">{{cite web |title=13 Times Comics Characters Soared in the MACY'S THANKSGIVING DAY PARADE |website=13th Dimension |date=November 23, 2023 |url=https://13thdimension.com/13-times-comics-characters-soared-in-the-macys-thanksgiving-day-parade/ |access-date=2024-06-15}}</ref> then returned for occasional use in the 1990s.<ref name="Manty 2023">{{cite web |last=Manty |first=Kris |title=Macy's Parade a Thanksgiving Tradition |website=Antique Trader |date=2023-11-21 |url=https://www.antiquetrader.com/antiques-news/macys-parade-a-holiday-tradition |access-date=2024-06-15}}</ref>