Editing Business model (section)

== Definitions of design or development==
Zott and Amit (2009) consider business model design from the perspectives of design themes and design content. Design themes refer to the system's dominant value creation drivers and design content examines in greater detail the activities to be performed, the linking and sequencing of the activities and who will perform the activities.<ref name="Zott and Amit (2009)">Zott, C. and R. Amit. 2009. Business Model Design: An Activity System Perspective. Long Range Planning 43 216–226</ref>

=== Design themes emphasis===
[[File:Environment-Strategy-Structure-Operations (ESSO) Business Model as designed by Dr Michael Lim 2010.pdf|thumb|350px|right|Environment-strategy-structure-operations business model development]]
Developing a framework for business model development with an emphasis on design themes, Lim (2010) proposed the environment-strategy-structure-operations (ESSO) business model development which takes into consideration the alignment of the organization's strategy with the organization's structure, operations, and the environmental factors in achieving [[competitive advantage]] in varying combination of cost, quality, time, flexibility, innovation and affective.<ref name="Lim (2010)">Lim, M. 2010. Environment-Strategy-Structure-Operations (ESSO) Business Model. Knowledge Management Module at Bangor University, Wales. https://communities-innovation.com/wp-content/uploads/2019/06/ESSO-Business-Model-Michael-Lim-Bangor-University-iii.pdf</ref>

=== Design content emphasis ===
Business model design includes the modeling and description of a company's:
* [[value proposition]]s
* target customer segments
* distribution channels
*[[Customer-relationship management|customer relationships]]
* value configurations
* [[Core competency|core capabilities]]
* commercial network
* partner network
* [[cost structure]]
* [[revenue model]]

A business model design template can facilitate the process of designing and describing a company's business model. In a paper published in 2017,<ref>{{Cite journal|last=Johnson P.|date=December 2017|title=Business Models: Formal Description and Economic Optimization|url=https://onlinelibrary.wiley.com/doi/abs/10.1002/mde.2849|journal=Managerial and Decision Economics|volume=38-8|issue=8|pages=1105–1115|doi=10.1002/mde.2849|url-access=subscription}}</ref> [[Peter Johnson (entrepreneur)|Johnson]] demonstrated how matrix methods may usefully be deployed to characterise the architecture of resources, costs, and revenues that a business uses to create and deliver value to customers which defines its business model. Systematisation of this technique (Johnson settles on a business genomic code of seven matrix elements of a business model) would support a taxonomical approach to empirical studies of business models in the same way that [[Linnaean taxonomy|Linnaeus' taxonomy]] revolutionised biology.

Daas et al. (2012) developed a [[Decision support system|decision support system (DSS)]] for business model design. In their study a decision support system (DSS) is developed to help [[Software as a service|SaaS]] in this process, based on a design approach consisting of a design process that is guided by various design methods.<ref name="Daas et al. (2012)">Daas, D., Hurkmans, T., Overbeek, S. and Bouwman, H. 2012. Developing a decision support system for business model design. [[Electronic Markets|Electronic Markets – The International Journal on Networked Business]].</ref>