Editing Gremlins (section)

== Merchandising ==
=== Toys and collectibles ===
With its commercial themes, particularly the [[cuteness]] of the character Gizmo, ''Gremlins'' became the center of considerable merchandising. Due to this, it became part of a rising trend in film, which had received a boost from Spielberg's ''[[E.T. the Extra-Terrestrial]]''.<ref name="DVD" /> Manufacturers including [[LJN]] produced versions of Gizmo as [[doll]]s or [[stuffed animal]]s, the latter of which became a popular high-demand toy during the [[holiday season]] of 1984. Both Gizmo and the gremlins were mass-produced as [[action figure]]s, and [[Topps]] printed [[trading card]]s based upon the film.<ref>[https://www.amazon.com/exec/obidos/tg/detail/-/B0000A1R4Q Gremlins Action Figure: Gizmo by NECA] {{Webarchive|url=https://web.archive.org/web/20160302110947/http://www.amazon.com/exec/obidos/tg/detail/-/B0000A1R4Q |date=March 2, 2016 }}, [[Amazon.com]], URL accessed April 30, 2006; [https://www.amazon.com/exec/obidos/tg/detail/-/B0000A1R4O Gremlins Action Figure: Poker Player by NECA] {{Webarchive|url=https://web.archive.org/web/20160302110952/http://www.amazon.com/exec/obidos/tg/detail/-/B0000A1R4O |date=March 2, 2016 }}, [[Amazon.com]], URL accessed April 30, 2006; [https://www.amazon.com/exec/obidos/tg/detail/-/B000EO5MRI Gremlins Movie Photo Trading Cards Box −36 Count by Topps] {{Webarchive|url=https://web.archive.org/web/20160302110954/http://www.amazon.com/exec/obidos/tg/detail/-/B000EO5MRI |date=March 2, 2016 }}," [[Amazon.com]]. Retrieved April 30, 2006.</ref>

An interactive Gizmo [[Furby|Furby Friends]] toy was released in 1999.<ref>{{Cite web |title=Gremlins Electronic Interactive Gizmo |url=https://www.hasbro.com/common/instruct/Gremlins_Electronic_Interactive_Gizmo.pdf |website=Hasbro}}</ref>

A product placement deal with fast food chain [[Hardee's]] also led to a series of five book-and-cassette/45 records adaptations of the film's story. Starting in the early 2000s, companies such as Jun Planning and the [[National Entertainment Collectibles Association]] produced all-new Gremlins toys and collectibles. In 2017 Trick or Treat Studios began producing official Gremlins life-size puppets of Stripe and Gizmo.<ref>{{Cite web |date=June 7, 2017 |title=Gremlins Halloween Props coming in August 2017 |url=http://animatronichalloween.com/gremlin-halloween-props-coming-in-august-2017/ |url-status=live |archive-url=https://web.archive.org/web/20171113003912/http://animatronichalloween.com/gremlin-halloween-props-coming-in-august-2017/ |archive-date=November 13, 2017 |access-date=2019-04-25 |website=AnimatronicHalloween.com |language=en-US}}</ref> In May 2019, [[National Entertainment Collectibles Association|NECA]] unveiled their Christmas 2019 collectible, which features two Gremlins singing carols.<ref>{{Cite web |first=John |last=Squires |url=https://bloody-disgusting.com/toys/3561422/neca-turned-gremlins-christmas-carol-scene-new-set-action-figures/ |title=NECA Turned the 'Gremlins' Christmas Carol Scene into a New Set of Action Figures! |work=Bloody Disgusting |date=May 15, 2019 |language=en-US |access-date=2019-05-27 |archive-date=May 27, 2019 |archive-url=https://web.archive.org/web/20190527193803/https://bloody-disgusting.com/toys/3561422/neca-turned-gremlins-christmas-carol-scene-new-set-action-figures/ |url-status=live }}</ref>

=== Books ===
The screenplay was adapted into a [[novelization]] by [[George Gipe]], published by [[Avon Books]] in June 1984. The novel offered an origin for ''mogwai'' and gremlins as a prologue. Supposedly, ''mogwai'' were created as gentle, contemplative creatures by a scientist on an [[alien world]]. However, it was discovered their [[physiology]] was unstable. The end result was only 1 in 10,000 ''mogwai'' would retain their sweet, loving demeanor. The rest would change into creatures the novel referred to as "mischievous". The minority ''mogwai'' (the 1 in 10,000) are immortal by human standards, though Gizmo explains to Stripe if he were to undergo the transformation himself, he would become like the others, "short lived and violent". This origin is unique to the novel but is referred to in the novelization of ''Gremlins 2'' by [[David Bischoff]]. No definitive origin for ''mogwai'' or gremlins is given in either ''Gremlins'' film. The novelization contains a subplot that was cut from the original film, where the [[National Guard (United States)|National Guard]] plans to neutralize the gremlins with fire hoses.{{citation needed|date=May 2022}}

A comic book adaptation was published by [[Western Publishing]] in 1984.<ref>{{Cite web |title=Gremlins |url=https://www.keycollectorcomics.com/character/gremlins,12592/ |access-date=2025-05-26 |website=Key Collector Comics |language=en}}</ref>

=== Video games ===
{{Main|Gremlins (video game)}}
{{anchor|gremlins_5200}}{{anchor|gremlins_un}}{{anchor|gremlins_vs}}

==== Action-oriented video games ====
Several officially licensed [[video game]]s based on the film have been produced. One of the first was ''[[Gremlins (video game)|Gremlins]]'', released by [[Atari, Inc.]] for their [[Atari 2600|2600]] console.

Atari, Inc. released a completely different<ref name="atariprotos">{{cite web|url=http://www.atariprotos.com/5200/software/gremlins/gremlins.htm|title=AtariProtos.com – All Your Protos Are Belong To Us!|work=atariprotos.com|access-date=October 7, 2012|archive-date=November 26, 2012|archive-url=https://web.archive.org/web/20121126083856/http://www.atariprotos.com/5200/software/gremlins/gremlins.htm|url-status=live}}</ref> (and more technically advanced) game—also called ''Gremlins''—for the [[Atari 5200]] console and the [[Apple II]], [[Commodore 64]], and [[IBM PC compatible]] computers. Although the Atari 5200 version went to manufacturing in 1984, the turmoil surrounding [[Jack Tramiel]]'s takeover of Atari's consumer business resulted in it not being released until 1986.<ref name="atariprotos"/>

In the 2000s, more games were released; ''Gremlins: Unleashed!'' was released on [[Game Boy Color]] in 2001. The game was about Gizmo trying to catch Stripe and thirty other gremlins, while the gremlins also try to turn Gizmo into a gremlin. Both Gizmo and Stripe are playable characters in the game.<ref>{{cite web|url=https://gamefaqs.gamespot.com/gbc/519130-gremlins-unleashed/images/screen-2|title=Gremlins: Unleashed|work=gamefaqs.com|access-date=December 7, 2020|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807064630/https://gamefaqs.gamespot.com/gbc/519130-gremlins-unleashed/images/screen-2|url-status=live}}</ref>

In 2011 [[National Entertainment Collectibles Association|NECA]], published a Gremlins game for the [[Wii]] and [[Nintendo DS]] called ''Gremlins Gizmo''. This was developed by [[Pipeworks Software]] and was released on November 18, 2011.<ref>{{Cite web |last=Team |first=NECA |date=2011-11-15 |title=NECA Announces Gremlins Gizmo for Wii, Nintendo DS |url=https://necaonline.com/2011/11/neca-announces-gremlins-gizmo-for-wii-nintendo-ds/ |access-date=2024-08-10 |website=NECAOnline.com |language=en-US}}</ref>

A Gremlins Team Pack was released for ''[[Lego Dimensions]]'' on November 18, 2016. The pack includes minifigures of Gizmo and Stripe, a constructible [[Polaroid Corporation|Polaroid]] [[camera]] and [[radio-controlled car]] and grants access to an Adventure World and Battle Arena based on the films. Howie Mandel and Frank Welker reprise their respective roles as Gizmo and Stripe.<ref>{{cite web |url=https://slashfilm.com/lego-dimensions-expansions-trailer/ |title=LEGO Dimensions Expansions Trailer: Harry Potter, Goonies, Gremlins & more |publisher=Slashfilm.com |date=2016-06-09 |access-date=2016-11-22 |archive-date=November 15, 2019 |archive-url=https://web.archive.org/web/20191115055748/https://www.slashfilm.com/lego-dimensions-expansions-trailer/ |url-status=live }}</ref><ref>{{cite web |url=https://cosmicbook.news/content/lego-dimensions-adds-fantastic-beasts-adventue-time-gremlins-sonic-et |title=LEGO Dimensions Adds Fantastic Beasts, Adventue Time, Gremlins, Sonic & ET |date=November 20, 2016 |publisher=Cosmic Book News |access-date=2016-11-22 |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126090751/https://cosmicbook.news/content/lego-dimensions-adds-fantastic-beasts-adventue-time-gremlins-sonic-et |url-status=live }}</ref> In the [[platform fighter]] ''[[MultiVersus]]'', Gizmo and Stripe are playable characters, along with a map based on the theater shown in the film.<ref>{{cite web|url=https://www.eventhubs.com/news/2022/sep/02/gizmo-announced-shown-delayed-multiversus|title=Gizmo officially announced, shown, and delayed for ''MultiVersus''|date=September 2, 2022|access-date=September 3, 2022|archive-date=September 3, 2022|archive-url=https://web.archive.org/web/20220903172933/https://www.eventhubs.com/news/2022/sep/02/gizmo-announced-shown-delayed-multiversus/|url-status=live}}</ref><ref>{{cite web |last=McWhertor |first=Michael |title=''MultiVersus''{{'}} next fighters, Black Adam and Stripe, revealed |url=https://www.polygon.com/23303139/multiversus-season-1-characters-black-adam-stripe-gremlins |website=[[Polygon (website)|Polygon]] |publisher=VOX Media |access-date=August 15, 2022 |date=August 15, 2022 |archive-date=August 15, 2022 |archive-url=https://web.archive.org/web/20220815135300/https://www.polygon.com/23303139/multiversus-season-1-characters-black-adam-stripe-gremlins |url-status=live }}</ref>

==== ''Gremlins: The Adventure'' ====
{{anchor|gremlins_adv}}
At the time of the film's release, an [[interactive fiction]] game based on scenes from the film, entitled ''Gremlins: The Adventure'' (1985), was released for various [[home computer]]s, including the [[Acorn Electron]], the [[BBC Micro]], the [[Commodore 64]] and the [[ZX Spectrum]]. The game was written by [[Brian Howarth]] for [[Adventure Soft]] and was text-based, with full-color illustrations on some formats.

=== Miscellaneous ===
In addition to this, ''Gremlins'' brand breakfast cereal was produced by Ralston concurrent to and for a few years after the first film was released in 1984. The front of the cereal box featured Gizmo, and inside were decals of the malevolent gremlins, including Stripe.<ref>{{cite web |title=Topher's Breakfast Cereal Character Guide |url=https://www.lavasurfer.com/cereal-ralston2.html |url-status=live |archive-url=https://web.archive.org/web/20080705040500/http://www.lavasurfer.com/cereal-ralston2.html |archive-date=July 5, 2008 |access-date=August 8, 2008 |website=LavaSurfer.com}}</ref>