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=== Diffusion of innovations <small>''(Rogers, 1962)''</small> === {{Main|Diffusion of innovations}} Diffusion of innovation is a theory of how, why, and at what rate new ideas and [[technology]] spread through cultures. [[Everett Rogers]] introduced it in his 1962 book, ''Diffusion of Innovations'', writing that "Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system."<ref>Rogers, Everett M. (2003).''Diffusion of Innovations'', 5th ed.. New York, NY: Free Press.</ref>
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