Editing LVMH (section)

=== Sports ===
[[File:Medailles-olympiques-Paris2024.jpg|thumb|The 2024 [[Olympic medal]]s created by [[Chaumet]], a subsidiary of LVMH.]]
LVMH sponsored the [[Paris]] 2024 [[Olympic Games|Olympic]] and [[Paralympic Games]] as a premium partner.<ref name="vogue">{{Cite web |date=2023-07-24 |title=LVMH to sponsor the 2024 Olympic Games in Paris |url=https://www.voguebusiness.com/fashion/lvmh-to-sponsor-the-2024-olympic-games-in-paris |access-date=2023-08-08 |website=Vogue Business |language=en-US |archive-date=11 August 2023 |archive-url=https://web.archive.org/web/20230811023627/https://www.voguebusiness.com/fashion/lvmh-to-sponsor-the-2024-olympic-games-in-paris |url-status=live }}</ref> The company spent €150 million to seal the partnership. [[Chaumet]] jewelry company was responsible for the design of the medals; one of LVMH's [[Fashion design|fashion houses]], [[Berluti]], dressed the French delegation; and [[Moët & Chandon|Moët]] [[Hennessy]] provided its products for the events.<ref>{{Cite web|language=en|url=https://www.independent.co.uk/news/lvmh-ap-french-sanofi-carrefour-b2381212.html|title=Luxury group LVMH joins top-tier French sponsors of the 2024 Paris Olympics and Paralympics|website=Independent|access-date=2024-02-25|archive-date=2023-07-26|archive-url=https://web.archive.org/web/20230726030741/https://www.independent.co.uk/news/lvmh-ap-french-sanofi-carrefour-b2381212.html}}</ref> Also as part of the partnership, LVMH participated in the activities of French Popular Relief, a charity organization that facilitates access to sport for 1,000 children and young people aged 4 to 25 living in [[Vulnerability|vulnerable]] situations.<ref name="vogue" /> The group sponsored [[athlete]]s, which includes French swimmer [[Leon Marchand]], and its beauty retailer [[Sephora]] sponsored the [[Olympic flame|Olympic torch relay]].<ref>{{Cite news |date=2023-07-24 |title=LVMH strikes Paris Olympic Games sponsorship deal |language=en |work=Reuters |url=https://www.reuters.com/world/europe/lvmh-strikes-paris-olympic-games-sponsorship-deal-2023-07-24/ |access-date=2023-08-08 |archive-date=10 August 2023 |archive-url=https://web.archive.org/web/20230810225046/https://www.reuters.com/world/europe/lvmh-strikes-paris-olympic-games-sponsorship-deal-2023-07-24/ |url-status=live }}</ref>

After [[Formula One]]'s existing deal with [[Rolex]] expired in 2024, LVMH is set to re-enter the sport in 2025, investing $150 million annually in a multi-year deal. Through this partnership, TAG Heuer, having already sponsored the [[Monaco Grand Prix]] and [[Red Bull Racing]] Formula One teams, is set to return as Formula One timekeeper,<ref>{{Cite web |last=Arteche |first=Katherine |date=2024-07-15 |title=Breaking News: Rolex Exits Formula 1, LVMH to Invest $150M Annually with TAG Heuer |url=https://revolutionwatch.com/rolex-tag-heuer-f1-sponsorship/ |access-date=2024-11-19 |website=Revolution Watch |language=en-US}}</ref> with Louis Vuitton set to sponsor the [[Australian Grand Prix]] from 2025 onward.<ref>{{Cite web |title=Louis Vuitton joins Formula 1 and becomes title partner of the Australian Grand Prix |url=https://www.formula1.com/en/latest/article/louis-vuitton-joins-formula-1-and-becomes-title-partner-of-the-australian.58mNaCGDE8tStakoVUkhz |website=Formula One |language=en |date=2024-01-30}}</ref>