Editing Long tail (section)

===Internet companies===
Some of the most successful Internet businesses have used the long tail as part of their business strategy.  Examples include [[eBay]] (auctions), [[Yahoo!]] and [[Google]] (web search), [[Amazon.com|Amazon]] (retail), and [[iTunes Store]] (music and [[podcast]]s), amongst the major companies, along with smaller Internet companies like [[Audible.com|Audible]] (audio books) and [[LoveFilm]] (video rental). These purely digital retailers also have almost no marginal cost, which is benefiting the online services, unlike physical retailers that have fixed limits on their products. The internet can still sell physical goods, but at an unlimited selection and with reviews and recommendations.<ref>{{Cite magazine |last=Anderson |first=Chris |date=13 December 2004 |title=The Long Tail |url=https://cdn.porchlightbooks.com/assets/ChangeThis/manifesto/10.LongTail/pdf/10.LongTail.pdf |magazine=ChangeThis |volume=10 |issue=1}}</ref> The internet has opened up larger territories to sell and provide its products without being confined to just the "local Markets" such as physical retailers like [[Target Corporation|Target]] or even [[Walmart]]. With the digital and hybrid retailers there is no longer a perimeter on market demands.<ref>{{Cite journal |last=McDonald |first=Scott |date=September 2008 |title=The Long Tail and Its Implications for Media Audience Measurement |url=https://www.journalofadvertisingresearch.com/content/48/3/313 |url-access=subscription |journal=Journal of Advertising Research |volume=48 |issue=3 |pages=313–319 |doi=10.2501/S0021849908080379 |issn=0022-2437}}</ref>