Editing Loyalty program (section)

==Industries==
Today, such [[Loyalty program|loyalty programs]] cover most types of commerce, each having varying features and rewards schemes, and range from programs of a single-location business to large chains or membership in a coalition loyalty program.  Industries include:<ref>{{cite web |title=101 of the best loyalty programs |url=https://whitelabel-loyalty.com/blog/loyalty-industry-insight/101-of-the-best-loyalty-programs |website=White Label Loyalty |access-date=3 July 2024 |language=en |date=25 October 2023}}</ref>

*Retail: Supermarkets, department stores, clothing stores, beauty stores and other specialty shops
*Travel and Hospitality: Airlines, passenger railways, hotels, car rental and carshare companies
*Food and Beverage: Restaurants, coffee shops, fast-food chains
*Financial Services: Banks, credit card companies
*Telecommunications: Mobile service providers, internet service providers
*Entertainment: Cinemas, streaming services, theme parks, casinos
*E-commerce sites/apps and online marketplaces
*Fitness and Wellness: Gyms, fitness studios, spas etc.
*Automotive: Car dealerships and service centers

The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction.<ref>{{Cite journal |last1=Fook |first1=Andy Chin Woon |last2=Dastane |first2=Omkar |date=June 2021 |title=Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis |url=http://journals.sagepub.com/doi/10.1177/22786821211000182 |journal=Jindal Journal of Business Research |language=en |volume=10 |issue=1 |pages=7–32 |doi=10.1177/22786821211000182 |s2cid=234771932 |issn=2278-6821|url-access=subscription }}</ref>
===Casinos===
Almost all major U.S. casino chains also have loyalty cards, which offer members tier credits, reward credits, [[Comps (casino)|comps]], and other perks based on card members' "[[Comps (casino)#Calculation|theo]]" from gambling, various demographic data, and spend patterns on various purchases at the casino, within the casino network, and with the casino's partners.<ref>{{cite journal|website=Limn|title=Issue 2 Crowds and Clouds » THE TOUCH-POINT COLLECTIVE: CROWD CONTOURING ON THE CASINO FLOOR|author=Dow, Natasha|url=https://limn.it/articles/the-touch-point-collective-crowd-contouring-on-the-casino-floor/|date=26 January 2012|issue=2 |pages=14 }}</ref><ref>{{cite web|website=Lifehacker|url=https://lifehacker.com/how-casinos-use-rewards-programs-to-track-everything-yo-1830864482|title=How Casinos Use Rewards Programs to Track Everything You Do|author=Long, Emily|date=6 December 2018}}</ref> Examples of such programs include [[Caesars Entertainment (2020)|Caesars]] Rewards<ref>{{cite web|url=https://www.caesars.com/total-rewards|website=Caesars.com|title=Caesars Rewards}}</ref> (formerly called Total Rewards<ref>{{cite web|url=https://www.lasvegashowto.com/total-rewards|website=Las Vegas How To|title=Total Rewards Card}}</ref>) and [[MGM Resorts International]]'s Mlife.<ref>{{cite web|website=MGM Resorts|title=Mlife|url=https://www.mgmresorts.com/en/mlife-rewards-program.html}}</ref>
===Coffee shops===
===="Disloyalty" cards====
{{As of|2011}}, some independent coffee shops in Boston, Toronto and London has set up experimental "disloyalty card" programs, which rewarded customers for visiting a variety of coffee shops.<ref>{{Cite news |last=Annear |first=Steve |date=15 December 2011 |title=Local coffee shops start 'Disloyalty Card' campaign |url=http://www.metro.us/boston/local/article/1051303--local-coffee-shops-start-disloyalty-card-campaign |url-status=dead |archive-url=https://web.archive.org/web/20120114152241/http://www.metro.us/boston/local/article/1051303--local-coffee-shops-start-disloyalty-card-campaign |archive-date=14 January 2012 |work=Metro |location=Boston}}</ref><ref>{{Cite news |last=Bain |first=Jennifer |date=12 April 2010 |title=Disloyalty has its privileges |url=https://www.thestar.com/living/food/article/794054--disloyalty-has-its-privileges |archive-url=https://web.archive.org/web/20100417002131/https://www.thestar.com/living/food/article/794054--disloyalty-has-its-privileges |archive-date=2010-04-17 |work=[[Toronto Star]]}}</ref>