Editing Product placement (section)

===Faux placements===
{{Further|Fictional brands}}
Some films do not wish to depict real brands onscreen, so fake brands are created for products shown onscreen.

''[[X-Files]]'' (1993–2002) (as well as many other films and television productions) featured the fictional [[Morley (cigarette)|Morley]] brand of cigarettes, the choice of the [[Cigarette Smoking Man]].<ref>{{Cite web |url=https://www.metv.com/stories/the-fascinating-history-of-morley-cigarettes-the-favorite-fake-brand-of-hollywood |title=The fascinating history of Morley Cigarettes, the favorite fake brand of Hollywood |last=MeTV Staff |date=July 28, 2016 |website=metv.com |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20180827210015/https://www.metv.com/stories/the-fascinating-history-of-morley-cigarettes-the-favorite-fake-brand-of-hollywood |archive-date=August 27, 2018 |url-status=live |df=mdy-all }}</ref> The company producing Morleys was also involved in a cover-up conspiracy, ''Brand X''.

''[[Ghostbusters]]'' had a faux product in the climax of the film when the team faces the [[Stay Puft Marshmallow Man]]. Previously in the film, Stay-Puft brand marshmallows<ref>{{Cite web |url=https://www.eater.com/2010/8/27/6721355/stay-puft-marshmallows-from-ghostbusters-made-real-19-99 |title=Stay Puft Marshmallows from Ghostbusters Made Real, $19.99 |last=Forbes |first=Paula |date=August 27, 2010 |website=eater.com |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20160825123703/http://www.eater.com/2010/8/27/6721355/stay-puft-marshmallows-from-ghostbusters-made-real-19-99 |archive-date=August 25, 2016 |url-status=live |df=mdy-all }}</ref> are shown in Dana's apartment and a Stay-Puft billboard is visible (via a [[matte painting]]) when the Ghostbusters' storage grid is deactivated and the imprisoned ghosts are released. Similar in form, [[Mel Brooks]] used the same device in the comedy spoof ''[[Spaceballs]]'', which parodied ''[[Star Wars]]'': in one scene, he opened up a can of Perri-Air canned air, a play on the name Perrier, the brand of bottled water.<ref>{{Cite news |url=https://nationalpost.com/news/canada/selling-bottled-lake-louise-air-started-as-a-joke-but-theres-actually-a-lot-of-demand |title=We talked to the Albertans selling bottled air to China — and despite all indications to the contrary, it's not a hoax |last=Hopper |first=Tristan |date=December 16, 2015 |newspaper=National Post |access-date=November 6, 2018}}</ref>

''[[The Truman Show]]'' used fake placements to advance the narrative of the reality television set. Truman's wife places products in front of hidden cameras, even naming them in dialogue with her husband. This increases Truman's suspicions as he comes to realize his surroundings are intentionally fabricated.<ref>{{Cite web |url=https://www.smstudy.com/article/the-truman-show-a-reflection-on-product-placement |title=The Truman Show: A Reflection on Product Placement |date=January 7, 2016 |website=smstudy.com |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20170714015358/https://smstudy.com/article/the-truman-show-a-reflection-on-product-placement |archive-date=July 14, 2017 |url-status=live |df=mdy-all }}</ref>

Some filmmakers created fictional products that appear in multiple movies.{{Citation needed|date=July 2011}} Examples include [[Kevin Smith]] (Nails Cigarettes, [[Mooby the Golden Calf|Mooby Corporation]], Chewlees Gum, Discreeto Burritos) and [[Quentin Tarantino]] (Red Apple Cigarettes, Jack Rabbit Slim's Restaurants, [[Big Kahuna Burger]]).<ref>{{cite news |date=Jul 12, 1996 |author=Entertainment News Service |title=Product Placement Takes a Little Twist |work=Greensboro News and Record |url=https://greensboro.com/product-placement-takes-a-little-twist/article_0adf397b-4742-5e5f-8e19-b17e5e9492fe.html |url-status=dead |archive-url=https://web.archive.org/web/20200816182148/https://greensboro.com/product-placement-takes-a-little-twist/article_0adf397b-4742-5e5f-8e19-b17e5e9492fe.html |archive-date=2020-08-16 |quote=Quentin Tarantino and producer Lawrence Bender used their own products - Big Kahuna Burgers, Red Apple cigarettes, etc. - instead of using brand-names.}}</ref> This went even further with the fictional brand [[Binford Tools]] which appeared in TV shows [[Home Improvement (TV series)|''Home Improvement'']] and [[Last Man Standing (U.S. TV series)|''Last Man Standing'']] and in the ''[[Toy Story (franchise)|Toy Story]]'' movie franchise, all starring [[Tim Allen]].

This practice is also fairly common in certain [[comics]], such as [[Svetlana Chmakova]]'s ''[[Dramacon]]'', which makes several product-placement-esque usages of "Pawky", (a modification of the name of the Japanese snack "[[Pocky]]", popular among [[anime]] and [[manga]] fans) or [[Naoko Takeuchi]]'s ''[[Sailor Moon]]'', which includes numerous references to the series ''[[Codename: Sailor V]]'', from which ''Sailor Moon'' was spun off.

This practice is also common in certain "reality-based" video games such as the [[Grand Theft Auto|''Grand Theft Auto'' series]], which feature fictitious stores such as Ammu-Nation,<ref>{{Cite web |url=https://guides.gamepressure.com/gtav/guide.asp?ID=21701 |title=Grand Theft Auto V Game Guide |website=guides.gamepressure.com |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20170709021239/http://guides.gamepressure.com/gtav/guide.asp?ID=21701 |archive-date=July 9, 2017 |url-status=live |df=mdy-all }}</ref> Vinyl Countdown, Gash (spoofing [[Gap (clothing retailer)|Gap]]) Zip, Pizza Boy, etc.