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===Endorsements and partnerships=== SMAP is one of the highest paid celebrities for endorsements and commercial appearances in Japan, with an estimated contract of one hundred million yen per commercial. Since 1991, they have had over fifty contracts with Japan's largest firms, both as a group and individually. Among the firms and products they have endorsed in the past, the most recognized are [[Nippon telegraph and telephone|NTT]], [[SoftBank]], [[Dole Food Company|Dole]], [[Meiji Dairies|Meiji]], [[Ajinomoto]], and [[Suntory]] [[Boss Coffee]]. From 1991 to 1992, they contributed "Seigi no Mikata wa Ate ni Naranai" and "Kokoro no Kagami" to [[Panasonic]]'s television commercial. From 1992 to 1993, their songs "Egao no Genki", "Hajimete no Natsu", and "Kimi wa Kimi dayo" were used as the theme song for anime series, ''[[Hime-chan's Ribbon]]''. From 1994 to 1995, "Original Smile" and "Shiyouyo were used in Kimura's television commercial for [[Oronamin]] C Drink. In 1996, "Munasawagi wo Tanomuyo" was used in Kimura's commercial for Kanebo Cosmetics. In 1999, "Fly" was used in the television commercials for NTT. From 2005 to 2006, "Triangle" served as the official song for all sports broadcasts on [[TV Asahi]]. Since 2004, they have contributed their material to serve as the official song for the Olympics. Their song "Susume" was used for the [[2004 Summer Olympics]], "Kono Toki, Kitto Yume Jyanai" for the [[2008 Summer Olympics]], "Moment" for the [[2012 Summer Olympics]], and "Arigato" for the [[2016 Summer Olympics]], and were featured during the television coverage on [[Tokyo Broadcasting System Television|TBS]].<ref>{{cite web|title=SMAP「ありがとう」、五輪テーマ曲になぜ今起用?|url=http://realsound.jp/2016/08/post-8719.html|website=Real Sound|date=August 12, 2016 |access-date=August 12, 2016}}</ref> In 2006, "Triangle" served as the official song for the [[2006 Winter Olympics]]. In 2006, the band contributed their song "Dear Woman" to [[Shiseido]]'s shampoo commercial and led it to become number one in the Top 10 Best Commercials of 2006.<ref name="「TSUBAKI」好感度を支えるSMAP「Dear WOMAN」!"/> In 2007, their debut single, "Can't Stop Loving" was used in [[Otsuka Pharmaceutical]]'s television commercial for [[Pocari Sweat]], after sixteen years since its release. In 2008, "Dangan Fighter" served as the official song for all sports broadcasts on [[TV Asahi]]. From 2009, they signed a deal with [[SoftBank]]. On August 1, the first commercial aired on 124 [[commercial broadcasting|commercial broadcast]] television networks and five digital billboards located in Japan at the same time at 6:59 pm. On December 29, 2011, a 330-second long commercial aired, setting a record for the longest television commercial aired in Japan.<ref>{{cite web|title=「SMAP×白戸家」コラボで日本史上最長"330秒"CM ~2年ぶりに記録更新|url=http://www.oricon.co.jp/news/2005246/full/|website=Oricon Style|access-date=December 28, 2011}}</ref> In 2009, "Super Star" served as the official song for all sports broadcasts on TV Asahi. In 2012, they contributed "Sakasama no Sora" to [[NHK]]'s television series, ''[[Umechan Sensei]]''.<ref name="SMAP、次期朝ドラ主題歌は4・25発売"/> From 2012, SMAP signed a partnership deal with [[7-Eleven]]. While appearing in 7-Eleven's television commercials, the product development department collaborated with Bistro SMAP, a cooking segment in the band's weekly television program, ''[[SMAP×SMAP]]'', where the band members cook food for celebrity guests. After airing Bistro SMAP for over fifteen years, the project was launched in response to requests from viewers and fans who wanted to try the food cooked by SMAP. Each member created their own food, such as sandwiches, snacks, noodle soups, and [[bento]]s, to sell at the 7-Eleven stores in Japan. The bentos were collectively called "Bistro Bentos". The first set of menus were sold in 2012 and a new set was sold every year until 2015. In 2013, they signed a deal with [[Suntory]]'s [[Boss Coffee]], starring in television commercials with [[Tommy Lee Jones]].<ref>{{cite web|title=SMAP、宇宙人ジョーンズとCM初共演|url=http://www.nikkansports.com/entertainment/news/f-et-tp0-20130818-1175335.html|website=Nikkan Sports|access-date=August 18, 2013}}</ref> In 2013, they collaborated with [[Sanrio]] and contributed their song "Hello" in celebration of [[Hello Kitty]]'s 40th anniversary.<ref>{{cite web|title=SMAPがハローキティ40周年公式ソング クリープハイプ尾崎世界観が楽曲提供|url=http://www.oricon.co.jp/news/2029448/full/|website=Oricon Style|access-date=October 7, 2013}}</ref> In 2014, they became the ambassador for [[Universal Studios Japan]] and contributed their song "Battery" to play as the background music for the attractions at the theme park. "Amazing Discovery" served as the official song for Universal Studios Japan.<ref name="SMAP新曲がUSJテーマソングに 通算53枚目シングル7・16発売"/> The same year, their song "Kokokara" was used as the theme song for [[Nihonbashi]]'s Revitalization Project. In December 2014, they contributed "Humor Shichauyo" to be the official song for [[Shidax]]'s Heart&Smile Project launched to help children in Africa and fifty yen per single sold was donated.<ref>{{cite web|title=SMAP、SHIDAX Heart & Smileプロジェクトソング歌う|url=https://www.barks.jp/news/?id=1000109800|website=Japan Music Network| date=November 18, 2014 |access-date=November 18, 2014}}</ref> From 2015, "Ai ga Tomarumade wa" was used in Katori's television commercial for [[Japan Agricultural Cooperatives|JA Group]].<ref>{{cite web|title=香取慎吾、みやぎごはんマネ就任 宮城米で一句詠む|url=http://www.nikkansports.com/entertainment/news/1549728.html|website=Nikkan Sports|access-date=October 8, 2015}}</ref> In November 2015, SMAP became the representative and the supporter for the [[Paralympic]] games until the [[2020 Summer Olympics]] and Paralympics, in partnership with the [[Nippon Foundation]].<ref name="SMAPパラリンピック応援 新オフィス香取の壁画" /> In the wake of SMAP's disbandment in December 2016, Atarashii Chizu, a group consisting of former SMAP members Shingo Katori, Goro Inagaki, and Tsuyoshi Kusanagi have taken over as representatives and ambassadors for the Paralympics.<ref>{{Cite tweet |title=Go for it! |number=1432628600692346880 |user=paralympics |archive-date=27 Mar 2022 |archive-url=https://web.archive.org/web/20220327075057/https://twitter.com/paralympics/status/1432628600692346880 |url-status=live |access-date=29 June 2023 |lang=en |url=https://twitter.com/paralympics/status/1432628600692346880}}</ref><ref>{{Cite web |title=Just One More Year: Atarashii Chizu and Their Thoughts on the Tokyo 2020 Paralympic Games... |url=http://www.parasapo.tokyo/en/news/263/ |access-date=2022-03-27 |website=www.parasapo.tokyo |language=en}}</ref> As of October 2017, Katori has participated in an art exhibition organised by the Nippon Foundation.<ref>{{cite web|title=「作家の香取慎吾です」 アート展、自らの作品を笑顔で解説|url=http://www.sankei.com/photo/story/news/171024/sty1710240008-n1.html|website=産経新聞|access-date=October 24, 2017}}</ref>
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