Editing Snickers (section)

===You're Not You When You're Hungry===
In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies". [[Steve Burns]], best known as the first host of the children's show ''[[Blue's Clues]]'' has done the voice of the announcer.<ref>{{cite web | url=https://www.sltrib.com/artsliving/2022/09/24/fanx-blues-clues-star-steve/ | title=At FanX, 'Blue's Clues' star Steve Burns gets nostalgic }}</ref> [[BBDO|BBDO New York]] said this campaign made Snickers the number one candy bar, up from seventh. In 2020, ''[[USA Today]]'''s Ad Meter named it the best [[Super Bowl]] campaign of the past 25 years.<ref>{{cite news | url=https://adage.com/article/agency-news/behind-super-bowl-snickers-commercial-betty-white/2391056 | title=Behind Betty White's 2010 Super Bowl spot for Snickers: The commercial kicked off a campaign that catapulted the brand from seventh place into category leadership | last=Wingate | first=Keira | work= [[Ad Age]] | date=January 10, 2022 | volume=93 | issue=1 | page=17 }}</ref>

In 2010, [[Betty White]] and [[Abe Vigoda]] appeared in the first Snickers commercial in this campaign, playing [[American football]]. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of ''[[SportsNation (TV series)|SportsNation]]'' on [[ESPN2]] with [[Michelle Beadle]] playing the role instead of [[Betty White]] in 2011.<ref>{{cite web| url=http://www.mankindunplugged.com/2011/02/02/super-bowl-ad-fail-by-espn-sportsnations-michelle-beadle/ | title=Super Bowl Ad FAIL by ESPN2 SportsNation's Michelle Beadle | date=February 2, 2011 | access-date=February 2, 2011}}</ref> Later that year, Snickers commercials featured singers [[Aretha Franklin]] and [[Liza Minnelli]], and comedians [[Richard Lewis (comedian)|Richard Lewis]] and [[Roseanne Barr]]. A 2011 commercial featured actors [[Joe Pesci]] and [[Don Rickles]].

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer [[Anahí]] as a result of hunger.<ref>{{cite web|title=Anahí se transforma en "Carlos" para comercial de chocolate|url=http://peopleenespanol.com/article/anahi-se-transforma-en-carlos-para-comercial-de-chocolate/|website=[[People en Español]]|access-date=March 20, 2018|language=es}}</ref> Brazilian versions of the ad featured actresses [[Betty Faria]] and [[Cláudia Raia]].

In 2013, [[Robin Williams]] and [[Bobcat Goldthwait]] appeared in a Snickers football commercial. Russian duo [[t.A.T.u.]] appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players.<ref>{{cite web |url=https://www.crunchyroll.com/anime-news/2013/10/17/video-pop-duo-tatu-featured-in-japanese-snickers-promo |title=VIDEO: Pop Duo t.A.T.u Featured in Japanese Snickers Promo |first=Scott |last=Green |publisher=[[Crunchyroll]] |date=October 18, 2013 |access-date=October 10, 2022}}</ref> In March 2014, a commercial featuring [[Godzilla]] was released to promote the [[Godzilla (2014 film)|2014 Godzilla film]]. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry. After being fed a Snickers bar, he resumes having fun with the humans.<ref>{{cite web|url=http://www.ispot.tv/ad/7gLi/snickers-godzilla |title=Snickers TV Spot, 'Godzilla'| publisher=ISpot.tv | date=March 13, 2015 | access-date= March 13, 2015}}</ref>

In February 2015, Snickers' [[Super Bowl XLIX]] commercial featured a parody of a scene from an episode of ''[[The Brady Bunch]]'' entitled "[[List of The Brady Bunch episodes#ep90|The Subject Was Noses]]." In the commercial, [[Carol Brady|Carol]] and [[Mike Brady (The Brady Bunch)|Mike]] try to calm down a very angry [[Machete (character)|Machete]] (played by [[Danny Trejo]]). When the parents give Machete a Snickers bar, he reverts into [[Marcia Brady|Marcia]] before an irate [[Jan Brady|Jan]] (played by [[Steve Buscemi]]) rants upstairs and walks away. In a second commercial set earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door.<ref>{{cite web |url=http://collider.com/best-super-bowl-commercials-2015/ |title=Watch This Year's Best Super Bowl Commercials |last=Chitwood | first=Adam |publisher=Collider.com |date=February 2, 2015 |access-date=February 5, 2015}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=kXizLog2hms  |archive-url=https://ghostarchive.org/varchive/youtube/20211212/kXizLog2hms| archive-date=2021-12-12 |url-status=live|title=Super Bowl Ad 2015: SNICKERS "The Brady Bunch" Danny Trejo |date=January 31, 2015 |via=YouTube |access-date=2020-03-24}}{{cbignore}}</ref><ref>{{cite web|url=https://www.dreadcentral.com/news/88110/machete-kills-brady-bunch-snickers/|title=Machete Kills the Brady Bunch for Snickers|date=February 2, 2015}}</ref>

In 2016, for [[Super Bowl 50]], another Snickers commercial was made, featuring [[Willem Dafoe]] (as [[Marilyn Monroe]]) and [[Eugene Levy]], where Willem Dafoe complains about filming the iconic "subway grate" scene in ''[[The Seven Year Itch]]''. After being given a Snickers, he turns into Marilyn and goes ahead with the scene, with Levy operating the fan below, commenting that the scene will not make the movie's final cut, that nobody would want to see it. That same year, the Middle East produced their own Snickers commercial featuring [[DC Comics]]' [[Joker (character)|The Joker]] as the recipient of the Snickers bar, before turning back into a casual poker playing buddy.<ref>{{cite web|url=https://www.cbr.com/joker-ratchets-up-the-craziness-in-this-freaky-snickers-spot/|title=Joker ratchets up the craziness in this freaky Snickers spot|website=Comic Book Resources|date=June 2, 2016}}</ref>

In 2018, Brazil World Cup winner [[Ronaldo (Brazilian footballer)|Ronaldo]] is seen [[Goal celebration|celebrating a goal]] for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal.<ref>{{cite news |title=Brazilian Ronaldo Featured in Snickers Campaign |url=https://www.sportsbusinessdaily.com/Global/Issues/2018/03/30/Marketing-and-Sponsorship/Cristiano-Ronaldo-Snickers.aspx |access-date=September 7, 2018 |agency=Sports Business Daily}}</ref>

The UK version of the campaign usually used British celebrities and, up until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, [[Joan Collins]] and [[Stephanie Beacham]] featured as locker room footballers who had turned into them due to being hungry. In 2014, [[Rowan Atkinson]] as [[Mr. Bean (character)|Mr. Bean]] returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger.<ref>{{cite web|url=http://www.adweek.com/creativity/mr-bean-hopeless-ninja-most-hilarious-snickers-youre-not-you-ads-yet-160586/ |title=Snickers TV Spot, 'Godzilla'| publisher=ISpot.tv | date=October 6, 2014 }}</ref> Later, in 2018, [[Elton John]] appeared in an advertisement where he turned into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).{{citation needed|date=November 2024}}