Editing Endowment effect (section)

==== Free trials ====
By offering free trials to select services, business not only expand the number of users reached, but during this trial period they also give consumers a sense of ownership.<ref name=":2">{{Cite web |title=Endowment Effect |url=https://corporatefinanceinstitute.com/resources/wealth-management/endowment-effect/ |access-date=2023-04-24 |website=Corporate Finance Institute |language=en-US}}</ref> Consumer's psychological perception thus makes them more reluctant to part with the service when the trial ends, thereby increasing the quantity of subscribers.