Editing ITV2 (section)

== Branding ==
When the channel launched, the logo was very similar in style to the ITV logo at the time. 

The channel received a complete overhaul along with the other ITV channels in 2006, giving the channel a new lime green logo. The channel also received six new [[Station identification|idents]] which all had names beginning with "Too" to relate to the 2 in the channel's name. They were called; "Too Fast", "Too Hot", "Too Cold, "Too Expensive", "Too Glamorous" and "Too Loud". Each of the idents were made up of a mix of shades of green to match the channel's logo.

In 2008, the channel received another new look. The green logo was kept but made 3D.

During [[Newcastle United F.C.|Newcastle United]]'s run in the [[2004–05 UEFA Cup]], the channel was rebranded as '''ITV Toon''' on matchdays, referring to the club's nickname ''the Toon''. The channel's yellow and blue idents changed to black and white, to match the club's colours.<ref>{{cite news
  | title = ITV grabs Northern Rock for Newcastle Uefa matches
  | publisher = MediaWeek
  | date = 2 November 2004
  | url = http://www.mediaweek.co.uk/news/514096/
  | access-date = 1 April 2012}}</ref>

In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013. The channel's slogan became "the home of infectious entertainment", and received a "hot red" version of the logo and red on-screen identity including new idents.<ref>{{cite web|url=http://www.digitalspy.co.uk/media/news/a438502/itv1-to-become-itv-in-major-corporate-rebrand.html|title=ITV1 to become 'ITV' in major corporate rebrand|last=Laughlin|first=Andrew|work=Digital Spy|date=16 November 2012|access-date=9 December 2012}}</ref>

ITV2 presentation was given a refresh on 12 August 2015, with new branding, idents, the introduction of gif style bitesized promos, and a reboot of the channel's social feeds, spanning YouTube, Facebook, Twitter and [[Instagram]] along with the launch of new ITV2 channels on [[Snapchat]] and [[Tumblr]]. As part of the refresh, the logo kept its previous state but was changed colour from hot red to turquoise.<ref>{{cite web|url=http://www.itv.com/presscentre/press-releases/new-itv2-branding-launches|title=New ITV2 branding launches|publisher=ITV Press Centre|date=12 August 2015|access-date=13 August 2015}}</ref>

ITV2 was given another rebrand on 15 November 2022, with new branding and idents along with the launch of the streaming service [[ITVX]]. As part of the refresh, the logo is now coloured pink and uses idents that are cross-used across ITV1, ITV3, ITV4, and ITVBe with different views which reflect the channel's image and programming output.<ref>{{Cite web |title=ITV changes logos and unveils new idents ahead of ITVX launch |url=https://www.radiotimes.com/tv/itv-rebrand-itvx-launch-newsupdate/ |access-date=2022-11-15 |website=Radio Times |language=en}}</ref>

===Former logos===
<gallery>
File:ITV2 logo 2001.svg|Second logo, 19 November 2001 to 28 October 2002
File:ITV2 logo 2003.svg|Fourth logo, 14 July 2003 to 15 January 2006
File:ITV2 logo (2006-2008).svg|Fifth logo, 16 January 2006 to 19 August 2008
File:ITV2 logo 2008.png|Sixth logo, 20 August 2008 to 13 January 2013
File:ITV2 Logo 2013.svg|Seventh logo, 14 January 2013 to 11 August 2015
File:ITV2 HD logo 2013.svg|Second HD logo, 14 January 2013 to 11 August 2015
File:ITV2 +1 logo 2013.svg|Third +1 logo, 14 January 2013 to 11 August 2015
File:ITV2 logo 2015.svg|Eighth logo, 12 August 2015 to 14 November 2022
File:ITV2 HD Logo 2015.svg|Third HD logo, 12 August 2015 to 14 November 2022
File:ITV2 +1 Logo 2015.svg|Fourth +1 logo, 12 August 2015 to 14 November 2022
</gallery>