Editing Loyalty program (section)

===Casinos===
Almost all major U.S. casino chains also have loyalty cards, which offer members tier credits, reward credits, [[Comps (casino)|comps]], and other perks based on card members' "[[Comps (casino)#Calculation|theo]]" from gambling, various demographic data, and spend patterns on various purchases at the casino, within the casino network, and with the casino's partners.<ref>{{cite journal|website=Limn|title=Issue 2 Crowds and Clouds » THE TOUCH-POINT COLLECTIVE: CROWD CONTOURING ON THE CASINO FLOOR|author=Dow, Natasha|url=https://limn.it/articles/the-touch-point-collective-crowd-contouring-on-the-casino-floor/|date=26 January 2012|issue=2 |pages=14 }}</ref><ref>{{cite web|website=Lifehacker|url=https://lifehacker.com/how-casinos-use-rewards-programs-to-track-everything-yo-1830864482|title=How Casinos Use Rewards Programs to Track Everything You Do|author=Long, Emily|date=6 December 2018}}</ref> Examples of such programs include [[Caesars Entertainment (2020)|Caesars]] Rewards<ref>{{cite web|url=https://www.caesars.com/total-rewards|website=Caesars.com|title=Caesars Rewards}}</ref> (formerly called Total Rewards<ref>{{cite web|url=https://www.lasvegashowto.com/total-rewards|website=Las Vegas How To|title=Total Rewards Card}}</ref>) and [[MGM Resorts International]]'s Mlife.<ref>{{cite web|website=MGM Resorts|title=Mlife|url=https://www.mgmresorts.com/en/mlife-rewards-program.html}}</ref>