Editing Myspace (section)

===Revenue model===
Myspace operates{{When|date=September 2019}} solely on revenues generated by advertising, as its revenue model possesses no user-paid features.<ref>{{cite web |title=Is Myspace free?|url=https://www.myspace.com/Modules/Help/Pages/HelpCenter.aspx?Category=1&Question=33 |publisher=MySpace.com|access-date=March 11, 2008|archive-url=https://web.archive.org/web/20080822094142/http://www.myspace.com/Modules/Help/Pages/HelpCenter.aspx?Category=1&Question=33|archive-date=August 22, 2008}}</ref> Through its site and affiliated advertising networks, the site collects data about its users and utilizes [[behavioral targeting]] to select the ads each visitor sees.<ref>{{cite news|author=Story, Louise and comScore|title=They Know More Than You Think|url=https://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html|format=JPEG|date=March 10, 2008|work=The New York Times|url-access=limited|access-date=February 22, 2017|archive-date=January 9, 2018|archive-url=https://web.archive.org/web/20180109085551/http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html|url-status=live}} in {{cite news|author=Story, Louise|title=To Aim Ads, Web Is Keeping Closer Eye on You|url=https://www.nytimes.com/2008/03/10/technology/10privacy.html|work=The New York Times|date=March 10, 2008|access-date=March 9, 2008|url-access=limited|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126021151/https://www.nytimes.com/2008/03/10/technology/10privacy.html|url-status=live}}</ref>

On August 8, 2006, search engine [[Google]] signed a $900 million deal to provide a search facility and advertising on MySpace.<ref name="BBCNews-GoogleNewsCorp">{{cite news|url=http://news.bbc.co.uk/1/hi/business/5254642.stm|title=Google signs $900m News Corp deal|work=BBC News|date=August 7, 2006|access-date=September 9, 2006|archive-date=January 15, 2009|archive-url=https://web.archive.org/web/20090115082034/http://news.bbc.co.uk/1/hi/business/5254642.stm|url-status=live}}</ref><ref name="ElReg-GoogleMySpace">{{cite news|url=https://www.theregister.co.uk/2006/08/07/google_wins_myspace/|title=Google pays $900m to monetise children via MySpace|publisher=The Register|last=Vance|first=Ashlee|author-link=Ashlee Vance|date=August 7, 2006|access-date=September 9, 2006|archive-date=August 24, 2006|archive-url=https://web.archive.org/web/20060824074432/http://www.theregister.co.uk/2006/08/07/google_wins_myspace/|url-status=live}}</ref><ref name="GuardianBusiness-GoogleMySpace">{{cite news|url=http://business.guardian.co.uk/story/0,,1839333,00.html|title=Google to pay $900m for Myspace link-up|last=Clark|first=Andrew|publisher=Guardian Unlimited Business|date=August 8, 2006|access-date=September 9, 2006|location=London|archive-date=October 10, 2007|archive-url=https://web.archive.org/web/20071010082946/http://business.guardian.co.uk/story/0,,1839333,00.html|url-status=live}}</ref>