Editing Product placement (section)

===Reverse placement===
So-called "reverse product placement" creates real products to match those seen in a fictional setting, typically as a [[tie-in]].<ref>{{cite web |url=http://www.morexpertise.com/download.php?id=148 |title=Management Online Review |publisher=Morexpertise.com |date=2008-09-30 |access-date=2012-08-06 |archive-url=https://web.archive.org/web/20120425112024/http://www.morexpertise.com/download.php?id=148 |archive-date=April 25, 2012 |url-status=live |df=mdy-all }}</ref>

''[[Willy Wonka & the Chocolate Factory]]'' (1971) led to a real [[The Willy Wonka Candy Company|Willy Wonka candy company]], established soon after the film's release.<ref>{{Cite journal |url=https://www.csmonitor.com/Business/2011/1129/Dunder-Mifflin-Office-paper-now-real.-Can-it-top-these-fiction-to-fact-products/Willy-Wonka-Candy-Company-Willy-Wonka-and-the-Chocolate-Factory-1971 |title=top these fiction-to-fact products? |journal=Christian Science Monitor |last=Velasco |first=Schuyler |date=November 29, 2011 |access-date=November 6, 2018 |archive-url=https://web.archive.org/web/20120102232013/http://www.csmonitor.com/Business/2011/1129/Dunder-Mifflin-Office-paper-now-real.-Can-it-top-these-fiction-to-fact-products/Willy-Wonka-Candy-Company-Willy-Wonka-and-the-Chocolate-Factory-1971 |archive-date=January 2, 2012 |url-status=live |df=mdy-all }}</ref>

In 1949, [[Crazy Eddie]] was created as a fictional car dealer in the film ''[[A Letter to Three Wives]]''.<ref>{{Cite web |url=https://www.nytimes.com/2006/01/09/business/media/09adcol.html |title=Fake Products and the Movies That Loved Them |last=Elliot |first=Stewart |date=January 9, 2006 |website=[[The New York Times]] |access-date=November 6, 2018}}</ref> That name, bestowed in 1971 upon a real-life electronics chain in [[New York City]], appeared in 1984 in an ad in ''[[Splash (film)|Splash]]''. Crazy Eddie's memorable ads are parodied in ''[[Howard the Duck]]'', featuring a duck version of the famous pitchman, and [[UHF (film)|''UHF'']], as "Crazy Ernie", a used car salesman, threatens to club a baby seal if nobody comes in to buy a car.

In 2007, as a promotional tie-in for ''[[The Simpsons Movie]]'', [[7-Eleven]] temporarily turned twelve of its locations into [[Kwik-E-Mart]]s—a fictional chain of convenience stores within the universe of ''The Simpsons''. The stores sold [[Products produced from The Simpsons|real-world versions]] of food and drink brands seen in the franchise, including Buzz Cola, [[Duff Beer]] and Krusty-O's.<ref>{{Cite news |url=https://www.hollywoodreporter.com/news/doh-fox-limits-tie-ins-141952 |title=D'oh! Fox limits tie-ins for 'Simpsons Movie' |work=[[The Hollywood Reporter]] |access-date=April 12, 2017 }}</ref>