Editing RoboCop (section)

=== Marketing ===
[[File:Robocop 1.png|thumb|right|alt=An image of the RoboCop logo|The ''RoboCop'' logo used in the film]]
Marketing the film was considered difficult.<ref name="LATimesJuly21Marketing"/> For the ''[[Los Angeles Times]]'', Jack Mathews described ''RoboCop'' as a "terrible title for a movie that anyone would expect an adult to enjoy". Orion head of marketing Charles Glenn said it had a "certain liability{{Nbsp}}... it sounds like '[[Robby the Robot]]' or [[Gobots]] or something else. It's nothing like that."<ref name="LATimesJuly21Marketing"/> The [[teaser trailer|campaign]] began three months before the film's release, when 5,000 adult-oriented and family-friendly trailers were sent to theaters. Orion promotions director Jan Kean said that children and adults responded positively to the RoboCop character.<ref name="LATimesJuly21Marketing"/> Miguel Ferrer recalled a theater audience laughing derisively at the trailer, which he found disheartening.<ref name="AVClubFerrer"/> Models and actors in fiberglass RoboCop costumes made appearances in cities throughout North America. The character appeared at a [[Auto racing|motor-racing]] event in Florida, a laser show in Boston, a subway in New York City, and children could take their picture with him at the [[Sherman Oaks Galleria]] in Los Angeles.<ref name="LATimesJuly21Marketing"/>

An incomplete version of the unrated film was screened early for critics, which was unconventional for an action film. Glenn reasoned that critics who favored Verhoeven's earlier work would appreciate ''RoboCop''. Feedback was generally positive, providing quotes for promotional material and making it one of the best-reviewed films of the year up to that point.<ref name="LATimesJuly21Marketing"/> The week before release saw the introduction of television commercials and limited theatrical screenings for the public.<ref name="LATimesJuly21Marketing"/> The film was released in the United Kingdom without cuts, which the [[BBFC]] justified by the comic excess of the violence and the clear line between the hero and villains.<ref name="BBFCViolence"/>