Editing Status quo bias (section)

=== In negotiation ===
Korobkin’s has studied a link between negotiation and status quo bias in 1998. In this studies shows that in negotiating contracts favor inaction that exist in situations in which a legal standard and defaults from contracts will administer absent action. This involves a biased opinion opposed to alternative solutions.<ref>Korobkin, R. (1998) ‘Inertia and Preference in Contract Negotiation: The Psychological Power of Default Rules and Form Terms’, Vanderbilt Law Review, 51(6), p. 1583.</ref> Heifetz’s and Segev’s study in 2004 found support for existence of a toughness bias. It is like so-called endowment effect which affects seller’s behavior.<ref>Heifetz, A. and Segev, E. (2004) ‘The evolutionary role of toughness in bargaining’, Games and Economic Behavior, 49(1), pp. 117–134. doi: 10.1016/j.geb.2003.11.001.</ref>