Editing Vested interest (communication theory) (section)

===Voter Registration===
Barbara Lehman and William Crano conducted a study regarding the persuasive effects of vested interest on attitude concerning political judgment which was published in 2001.<ref name="Lehman & Crano" /> In this study, they utilized data from 1976 national election studies concentrating on three areas (e.g. living conditions, health insurance and school integration).  Their discoveries were such that self-interest was a significant contributor to values placed on all three areas of concern.<ref name="Lehman & Crano" /> Further, outside analysis of the study revealed self-interest had a direct correlation to ideologies, affiliation, and intolerance.  Additionally, respondents with vested interest in any one of the three areas were more than likely to endorse candidates whose focus was in that particular area.<ref name="Lehman & Crano" />

	These findings, set in 1976, show a significant relationship between vested interest and aligned values associated with electoral candidates which can be either perceived or marketed.  Understanding these values, one can conclude, would allow for use of vested interest harvested by surveys to decide which values to champion for use in maximizing voter endorsement.<ref name="Lehman & Crano" />