Editing Video game development (section)

==== Pitch ====

A ''pitch'',{{sfn|Moore|Novak|2010|p=70}}{{sfn|Bates|2004|p=204}} ''concept document'',{{sfn|Moore|Novak|2010|p=70}} proposal document,{{sfn|Bethke|2003|p=102}} or ''game proposal''{{sfn|Bates|2004|p=204}} is a short summary document intended to present the game's selling points and detail why the game would be profitable to develop.{{sfn|Moore|Novak|2010|p=70}}{{sfn|Bates|2004|p=204}}

Verbal pitches may be made to management within the developer company, and then presented to publishers.{{sfn|Bates|2004|p=274}} A written document may need to be shown to publishers before funding is approved.{{sfn|Bethke|2003|p=102}} A game proposal may undergo one to several ''green-light meetings'' with publisher executives who determine if the game is to be developed.{{sfn|Bethke|2003|p=27}} The presentation of the project is often given by the game designers.<ref name=":0">{{Cite book|last1=Zackariasson|first1=Peter|url=https://books.google.com/books?id=oQKFmX9m25sC&q=pitching+a+video+game&pg=PA61|title=The Video Game Industry: Formation, Present State, and Future|last2=Wilson|first2=Timothy L.|date=2012|publisher=Routledge|isbn=978-0-415-89652-8|language=en}}</ref> [[Game demo|Demos]] may be created for the pitch; however may be unnecessary for established developers with good track records.<ref name=":0" />

If the developer acts as its own publisher, or both companies are subsidiaries of a single company, then only the upper management needs to give approval.<ref name=":0" />