Editing Web 2.0 (section)

==Trademark==
In November 2004, [[CMP Media]] applied to the [[United States Patent and Trademark Office|USPTO]] for a [[service mark]] on the use of the term "WEB 2.0" for live events.<ref name="uspto">{{cite web |url=http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78322306 |title=USPTO serial number 78322306 |publisher=Tarr.uspto.gov |access-date=2011-02-06 |archive-url=https://web.archive.org/web/20110113155427/http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78322306 |archive-date=2011-01-13 |url-status=live }}</ref> On the basis of this application, CMP Media sent a [[cease and desist|cease-and-desist]] demand to the Irish non-profit organisation IT@Cork on May 24, 2006,<ref>{{cite web |title=O'Reilly and CMP Exercise Trademark on 'Web 2.0' |work=Slashdot |url=http://yro.slashdot.org/article.pl?sid=06/05/26/1238245 |date=2006-05-26 |access-date=2006-05-27 |archive-url=https://web.archive.org/web/20090511040244/http://yro.slashdot.org/article.pl?sid=06%2F05%2F26%2F1238245 |archive-date=2009-05-11 |url-status=live }}</ref> but retracted it two days later.<ref>{{cite web | title=O'Reilly's coverage of Web 2.0 as a service mark | work=O'Reilly Radar | url=http://radar.oreilly.com/archives/2006/05/more_on_our_web_20_service_mar.html | first = Nathan | last = Torkington | date=2006-05-26 | access-date=2006-06-01 |archive-url=https://web.archive.org/web/20080115224430/http://radar.oreilly.com/archives/2006/05/more_on_our_web_20_service_mar.html|archive-date=15 January 2008}}</ref> The "WEB 2.0" service mark registration passed final PTO Examining Attorney review on May 10, 2006, and was registered on June 27, 2006.<ref name="uspto"/> The [[European Union]] application (which would confer unambiguous status in Ireland)<ref>{{cite web|url=https://euipo.europa.eu/eSearch/#details/trademarks/004972212|title=Application number 004972212|year=2007|access-date=2010-03-22|publisher=EUIPO}}</ref> was declined on May 23, 2007.