Editing Anheuser-Busch (section)

==="Up for Whatever" beer campaign controversy===
In April 2015, Anheuser-Busch, in an effort to target new, younger consumers to buy its products, the company printed a slogan on Bud Light bottles that said "The perfect beer for removing 'no' from your vocabulary for the night. #UpForWhatever."<ref>{{cite news |author=Kurtis Lee |url=http://www.latimes.com/business/la-fi-budweiser-controverisal-slogan-20150429-htmlstory.html |title=Bud Light's 'Up for Whatever' slogan hits a target, but is it the wrong one? |work=[[Los Angeles Times]] |date=April 29, 2015 |access-date=June 14, 2023 |archive-date=April 6, 2023 |archive-url=https://web.archive.org/web/20230406171229/https://www.latimes.com/business/la-fi-budweiser-controverisal-slogan-20150429-htmlstory.html |url-status=live}}</ref> The label triggered a backlash, and the company was immediately criticized by people who charged that it could be interpreted as promoting rape.<ref>{{cite news |author=Anthony Venutolo |url=http://www.nj.com/entertainment/index.ssf/2015/04/bud_light_label_rape_culture_poll.html |title=Poll: Does Bud Light\u0027s controversial label promote rape? |newspaper=[[The Star-Ledger]] |date=April 29, 2015 |access-date=June 14, 2023 |archive-date=March 4, 2016 |archive-url=https://web.archive.org/web/20160304060741/http://www.nj.com/entertainment/index.ssf/2015/04/bud_light_label_rape_culture_poll.html |url-status=live}}</ref> Bud Light's vice president Alexander Lambrecht addressed the situation via [[Twitter]], first saying that the slogans were meant to promote brand engagement in a "positive and lighthearted way", but that the company had "missed the mark" with their "up for whatever" slogan.<ref name="auto">{{Cite web |last=Kantli |first=Marianna |date=2019-03-17 |title=Bud Light {{!}} Up For Whatever |url=https://medium.com/ad-discovery-and-creativity-lab/bud-light-up-for-whatever-5020a09f46cd |access-date=2022-12-13 |website=Medium|archive-date=December 12, 2022 |archive-url=https://web.archive.org/web/20221212174918/https://medium.com/ad-discovery-and-creativity-lab/bud-light-up-for-whatever-5020a09f46cd |url-status=live}}</ref> He ended his message by saying that Bud Light would "never condone disrespectful or irresponsible behavior". His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for [[Anheuser-Busch InBev]],<ref>{{Cite web |title=Lisa Weser - Leadership - Acceleration Community of Companies |url=https://www.theacceleration.com/leadership/lisa-weser.php |access-date=2022-12-13 |website=Lisa Weser - Leadership - Acceleration Community of Companies}}</ref> who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht's concluding message.<ref name="auto"/>