Editing Business model (section)

=== Design content emphasis ===
Business model design includes the modeling and description of a company's:
* [[value proposition]]s
* target customer segments
* distribution channels
*[[Customer-relationship management|customer relationships]]
* value configurations
* [[Core competency|core capabilities]]
* commercial network
* partner network
* [[cost structure]]
* [[revenue model]]

A business model design template can facilitate the process of designing and describing a company's business model. In a paper published in 2017,<ref>{{Cite journal|last=Johnson P.|date=December 2017|title=Business Models: Formal Description and Economic Optimization|url=https://onlinelibrary.wiley.com/doi/abs/10.1002/mde.2849|journal=Managerial and Decision Economics|volume=38-8|issue=8|pages=1105–1115|doi=10.1002/mde.2849|url-access=subscription}}</ref> [[Peter Johnson (entrepreneur)|Johnson]] demonstrated how matrix methods may usefully be deployed to characterise the architecture of resources, costs, and revenues that a business uses to create and deliver value to customers which defines its business model. Systematisation of this technique (Johnson settles on a business genomic code of seven matrix elements of a business model) would support a taxonomical approach to empirical studies of business models in the same way that [[Linnaean taxonomy|Linnaeus' taxonomy]] revolutionised biology.

Daas et al. (2012) developed a [[Decision support system|decision support system (DSS)]] for business model design. In their study a decision support system (DSS) is developed to help [[Software as a service|SaaS]] in this process, based on a design approach consisting of a design process that is guided by various design methods.<ref name="Daas et al. (2012)">Daas, D., Hurkmans, T., Overbeek, S. and Bouwman, H. 2012. Developing a decision support system for business model design. [[Electronic Markets|Electronic Markets – The International Journal on Networked Business]].</ref>