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Discounts and allowances
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== Dealing with quantity == [[File:021 Discount book and DVD shop in Dordrecht, Netherlands.jpg|thumb|DVD films sold at a discount when 2 items are purchased]] These are price reductions given for [[bulk purchasing]]. The rationale behind them is to obtain [[economies of scale]] and pass some (or all) of these savings on to the customer. In some industries, buyer groups and [[Purchasing cooperative|co-operatives]] have formed to take advantage of these discounts. Iyengar and Jedidi note the popularity of quantity discounts being offered to both business purchasers and consumers.<ref name=conj /> Generally there are two types: === Cumulative quantity discount{{anchor|Cumulative quantity discount}} === Cumulative quantity discounts, also called accumulation discounts, are price reductions based on the quantity purchased over a set period of time. The seller's expectation is that they will impose an implied [[switching cost]] and thereby bond the purchaser to the seller. === Non-cumulative quantity discount {{anchor|Non-uantity discount}} === These are price reductions based on the quantity of a single order. The seller's expectation is that they will encourage larger orders, thus reducing billing, order filling, shipping, and sales personnel expenses. If a purchaser has to buy more than they need to secure a discount, we can distinguish between the surplus just not being used, or the surplus being a nuisance, e.g. because of having to carry a large container.
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