Editing GameStop (section)

=====Australian division efforts=====
[[File:EB Carindale.jpg|300px|thumb|An EB Games and ZiNG Pop Culture 'Hybrid' store from GameStop's Australian division located in [[Westfield Carindale]], Brisbane in 2020]]
GameStop's Australian division has been focused on increasing higher-margin merchandise and opening more large format hybrid stores which include both an EB Games and Zing Pop Culture store in a single location. These locations have an expanded selection of merchandise based on both games and pop culture. ''[[The Sydney Morning Herald]]'' reported the diversification into merchandise through the establishment of the Zing Pop Culture brand in 2014 had been vital in keeping the company profitable. The newspaper reported the greater focus on merchandise allowed the company to tap into the lucrative, higher-margin merchandise market of t-shirts, figurines and bobbleheads. The newspaper noted former staff agreed that the Australian divisions' merchandise pivot has been key to the divisions survival in Australia's tough retail landscape. However, they also pointed to the pre-owned games segment as a major part of its success.<ref>{{cite web |last1=Walker |first1=Alex |title=EB Games Are Shutting Stores Across Australia [Update] |url=https://www.kotaku.com.au/2020/01/eb-games-stores-shutting-down-australia/ |archive-url=https://web.archive.org/web/20200109061711/https://www.kotaku.com.au/2020/01/eb-games-stores-shutting-down-australia/ |url-status=dead |archive-date=January 9, 2020 |website=Kotaku Australia |access-date=29 March 2022 |language=en-AU |date=8 January 2020}}</ref><ref>{{cite web |last1=Elmas |first1=Matthew |title=EB Games to shutter 19 stores as digital competition bites |url=https://www.smartcompany.com.au/industries/retail/eb-games-stores-shutting/ |website=SmartCompany |access-date=29 March 2022 |date=10 January 2020}}</ref><ref>{{cite web |last1=Powell |first1=Dominic |title='Mario cuts through everything': How EB Games survived retail's great battle |url=https://www.smh.com.au/business/companies/mario-cuts-through-everything-how-eb-games-survived-retail-s-great-battle-20210204-p56zge.html |website=The Sydney Morning Herald |access-date=29 March 2022 |language=en |date=5 February 2021}}</ref> GameStop's Australian division has been the only profitable segment of the global GameStop business for the 2020, 2021 and 2022 fiscal years. The company reported profits of US$9.4 million, US$52.2 million and US$30.6 million for each fiscal year respectively.