Editing New World Development (section)

== Membership and Loyalty Program ==

=== New World CLUB ===
Source:<ref>{{Cite web |last=Club |first=New World |title=New World CLUB serves as a window to explore the brand of New World "The Artisanal Movement" |url=https://www.newworldclub.com.hk/en/membership.php |access-date=2024-09-25 |website=www.newworldclub.com.hk |language=zh-hk}}</ref>

The New World CLUB is a loyalty program operated by the New World Group that offers members benefit such as exclusive discounts and events. There are currently 3 membership tiers.

{| class="wikitable"
|+Membership Tiers:<ref>{{Cite web |last=小斯 |date=2021-06-23 |title=k11 New World Club優惠 申請即有$300 K11購物金額 |url=https://flyformiles.hk/36623/k11-new-world-club%E5%84%AA%E6%83%A0 |access-date=2024-09-25 |website=小斯 |language=zh-TW}}</ref>
!style=width:10em |Tiers
!style=width:15em |CIRCLE
!style=width:15em |VIVA
!style=width:15em |DIAMOND
|-
!Threshold
|18 years old or above
|Current owners or tenants of New World Residential Properties
|Current owners of New World Residential Properties with total purchase price of HK$20 million or more; or Current tenants of New World Residential Properties with monthly rental of HK$60,000.
|- align=center
! colspan="4" |Membership Tiers Exclusive Offers
|-
!Discount on Selected Property Units
|{{ya}}
|{{ya}}
|{{ya}}
|-
!Previews for Selected Properties
|
|{{ya}}
|{{ya}}
|-
!Shopping Offers
|{{ya}}
|{{ya}}
|{{ya}}
|-
!Hotel Dining Offers
|
|{{ya}}
|{{ya}}
|-
!Birthday Privilege
|
|{{ya}}
|{{ya}}
|-
!24x7 Personalized Concierge Service
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|
|{{ya}}
|-
!Exclusive Events and Workshops
|{{ya}}
|{{ya}}
|{{ya}}
|-
!Parking Offers
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|{{ya}}
|{{ya}}
|-
!New World CLUB eNews Subscription
|{{ya}}
|{{ya}}
|{{ya}}
|}

=== K Dollar Program ===
The K Dollar Program is a loyalty initiative developed in collaboration between New World Development, K11, and Chow Tai Fook.<ref>{{Cite web |title=Entering to the new era of spending ｜K Dollar Program |url=https://k-dollar.com/ |access-date=2024-10-10 |website=K-Dollar |language=en-US}}</ref> By becoming a KLUB 11 member and linking to the K Dollar Program account, members can earn K Dollars, which can be used as instant cash at a wide range of participating merchants. A minimum spending amount of 10 K Dollars is required for redemption. The K Dollar conversion rate varies by KLUB 11 tier:<ref>{{Cite web |title=K Dollar {{!}} KLUB 11 |url=https://klub-11.com/k-dollar/ |access-date=2024-10-15 |website=klub-11.com |language=en}}</ref>
{| class="wikitable"
|+
!Tier
!General Member
!Gold Card Member
!Black Card Member
|-
!K Dollar Conversion Rate
|Cumulative spending HK$250 = Up to 1 K Dollars
|Cumulative spending HK$250 = Up to 1.5 K Dollars
|Cumulative spending HK$250 = Up to 2 K Dollars
|}
The program features over 1,000 merchants throughout Hong Kong, including locations within [[K11 Art Mall]] and [[Victoria Dockside]].<ref>{{Cite web |title=K Dollar Program – Digital Transformation Support Pilot Programme |url=https://dtspp.cyberport.hk/product/k-dollar-program-2/ |access-date=2024-10-10 |website=dtspp.cyberport.hk}}</ref><ref>{{Cite web |title=Our Affiliates |url=https://k-dollar.com/our-affiliate/ |access-date=2024-10-10 |website=K-Dollar |language=en-US}}</ref>

In March 2024, a feature was introduced allowing members to link their Visa cards to the K11 HK app, enabling automatic earning of K Dollars without the need to queue up at the concierge, upload receipts, or scan the QR codes. This integration is part of a multi-year partnership between New World Development (NWD) and Visa to deepen customer engagement and stimulate local spend.<ref>{{Cite web |title=Home {{!}} New World Development Company Limited Official Website |url=https://www.nwd.com.hk/content/new-world-development-and-visa-enable-instant-loyalty-rewards-experience-for-k-dollar-program-Eng |access-date=2024-10-10 |website=www.nwd.com.hk}}</ref> Upon linking their Visa cards to the K11 HK app, customers who spend with Visa can earn K Dollars automatically.<ref>{{Cite web |author=Staff Reporter |date=2024-03-19 |title=NWD taps Visa to enhance loyalty rewards under the K Dollar Program |url=https://hongkongbusiness.hk/retail/nwd-taps-visa-enhance-loyalty-rewards-under-k-dollar-program |access-date=2024-10-10 |website=Hong Kong Business |language=en}}</ref>